{"id":3044,"date":"2021-10-15T13:42:17","date_gmt":"2021-10-15T20:42:17","guid":{"rendered":"https:\/\/www.scot.fun\/damentals\/?p=3044"},"modified":"2021-10-15T13:42:21","modified_gmt":"2021-10-15T20:42:21","slug":"curation","status":"publish","type":"post","link":"https:\/\/www.scot.fun\/damentals\/curation\/","title":{"rendered":"Curation"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"641\" data-attachment-id=\"3046\" data-permalink=\"https:\/\/www.scot.fun\/damentals\/curation\/pexels-anna-shvets-5218010\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/10\/pexels-anna-shvets-5218010.jpg?fit=2000%2C1251&amp;ssl=1\" data-orig-size=\"2000,1251\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"pexels-anna-shvets-5218010\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/10\/pexels-anna-shvets-5218010.jpg?fit=300%2C188&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/10\/pexels-anna-shvets-5218010.jpg?fit=1024%2C641&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/10\/pexels-anna-shvets-5218010.jpg?resize=1024%2C641&#038;ssl=1\" alt=\"\" class=\"wp-image-3046\" srcset=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/10\/pexels-anna-shvets-5218010.jpg?resize=1024%2C641&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/10\/pexels-anna-shvets-5218010.jpg?resize=300%2C188&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/10\/pexels-anna-shvets-5218010.jpg?w=2000&amp;ssl=1 2000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Audiences are looking for curation. We have content out the wazoo. There&#8217;s plenty of it. We are actively trying to ignore all the content that doesn&#8217;t suit us. It&#8217;s a relief when someone helps us ignore and feeds us a simplified content stream. When someone steps up and says, &#8220;This is all you need. This is what you want.&#8221; <\/p>\n\n\n\n<p>In making Scot Nery&#8217;s <a href=\"https:\/\/www.scot.fun\/damentals\/scot-nerys-boobietrap\/\">Boobietrap<\/a>, that was the goal. We didn&#8217;t want it to be about the parts of the show. Instead it was about the show being a safe space to come and get the good stuff&#8230; like a trusted doctor or news source. We were a trusted place for entertainment.<\/p>\n\n\n\n<p>There are two ways we, as entertainment creators, can serve as a curator. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Audience Tastes Based<\/h2>\n\n\n\n<p>We can respond to audience taste. This is why people love the algorithms. Algorithms track what we like already and try to bring us more stuff. A live entertainer can change what they&#8217;re doing to adjust to their audience in the moment.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Curator Tastes Based<\/h2>\n\n\n\n<p>If I can find a creator or publisher who I like and trust, I only have to pick them once and they pick all my stuff for me. This is what people got at Boobietrap, or thru a radio host they like, or a small book store.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Focus<\/h2>\n\n\n\n<p>Whichever way we do this curation, it will take us focusing on an audience&#8230; Not necessarily a demographic or archetype, but a narrow band of people who will align with what we are serving so we can continue to be their trusted source. <\/p>\n\n\n\n<p>Algorithms can focus down on individuals, and will eventually be able to focus down on times of the day and location of those individuals. AI will destroy us all, but until then, humans are better at certain parts of curation&#8230;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>dependability<\/li><li>assumed benevolence<\/li><li>coolness<\/li><li>organic interfacing<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Going solo<\/h2>\n\n\n\n<p>If we want to produce something and not just dish out content, this applies the same way. We are sorting thru the muck to bring our audience the right stuff. A magician can be the trusted source for the best magic tricks, or the best way to do a magic trick, or the funniest a person can be.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Audiences are looking for curation. We have content out the wazoo. There&#8217;s plenty of it. We are actively trying to ignore all the content that doesn&#8217;t suit us. It&#8217;s a relief when someone helps us ignore and feeds us a simplified content stream. When someone steps up and says, &#8220;This is all you need. This [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":3046,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_10158666434799935_26707174888":"","twitter_aToyMjM4MTQzMDs=_22381430":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-3044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/10\/pexels-anna-shvets-5218010.jpg?fit=2000%2C1251&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/sc33gc-curation","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3469,"url":"https:\/\/www.scot.fun\/damentals\/lets-have-conflict\/","url_meta":{"origin":3044,"position":0},"title":"Let&#8217;s Have Conflict","author":"scot","date":"November 11, 2022","format":false,"excerpt":"If they don\u2019t stand for something, they will fall for anything Alexander Hamilton We can go along with whatever's there. We can choose to not setup boundaries and make whatever's easiest happen... But this is the opposite of a job of a curator. A curator is a trusted filter. The\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/11\/conf.jpg?fit=1200%2C802&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/11\/conf.jpg?fit=1200%2C802&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/11\/conf.jpg?fit=1200%2C802&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/11\/conf.jpg?fit=1200%2C802&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/11\/conf.jpg?fit=1200%2C802&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2842,"url":"https:\/\/www.scot.fun\/damentals\/bookending\/","url_meta":{"origin":3044,"position":1},"title":"Bookending","author":"scot","date":"August 30, 2021","format":false,"excerpt":"Some tasks are uncomfortable. In fact, all the crucial things we want to do to move ourselves forward are uncomfortable. Accountability and social pressure are the best ways to move through uncomfortable tasks, but asking someone to hold us accountable is kinda annoying. Here's a bitesize version of accountability. We\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/08\/pexels-snapwire-38867.jpg?fit=1200%2C733&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/08\/pexels-snapwire-38867.jpg?fit=1200%2C733&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/08\/pexels-snapwire-38867.jpg?fit=1200%2C733&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/08\/pexels-snapwire-38867.jpg?fit=1200%2C733&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/08\/pexels-snapwire-38867.jpg?fit=1200%2C733&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3934,"url":"https:\/\/www.scot.fun\/damentals\/branding-shortcut-scot-nerys-sentinel-technique\/","url_meta":{"origin":3044,"position":2},"title":"Branding Shortcut : Scot Nery&#8217;s Sentinel Technique","author":"scot","date":"July 19, 2024","format":false,"excerpt":"My goal with marketing and curation is to have people say \u201cFuck yeah! This is made for me!\u201d So I don\u2019t play the numbers game. I play the quality and value game. I try to find the ideal customers that have a huge lifetime value so that when I get\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/07\/sentinel.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/07\/sentinel.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/07\/sentinel.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/07\/sentinel.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/07\/sentinel.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3817,"url":"https:\/\/www.scot.fun\/damentals\/show-value-with-case-studies\/","url_meta":{"origin":3044,"position":3},"title":"Show Value with Case Studies","author":"scot","date":"September 25, 2023","format":false,"excerpt":"Case studies are a way of showing that we solve problems successfully. This is especially useful when we do different stuff for different clients. They are objective proof that we have value. Part 1: Set up the Situation In this first part, we're essentially introducing the scenario. We set the\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/09\/case.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/09\/case.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/09\/case.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/09\/case.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/09\/case.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":881,"url":"https:\/\/www.scot.fun\/damentals\/nakedity\/","url_meta":{"origin":3044,"position":4},"title":"Nakedity","author":"scot","date":"June 5, 2020","format":false,"excerpt":"Here is one of the stupidest factors in an act being bookable. I have booked a lot of shows. Over 250 wednesday night Boobietraps, plus remote Boobietraps, plus corporate events that I produce, plus random weird other shows for about 20 years. I had someone tell me that if I\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/06\/woman-covering-her-two-eyes-704977-1.png?fit=1200%2C720&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/06\/woman-covering-her-two-eyes-704977-1.png?fit=1200%2C720&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/06\/woman-covering-her-two-eyes-704977-1.png?fit=1200%2C720&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/06\/woman-covering-her-two-eyes-704977-1.png?fit=1200%2C720&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/06\/woman-covering-her-two-eyes-704977-1.png?fit=1200%2C720&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1164,"url":"https:\/\/www.scot.fun\/damentals\/entertainment-automation\/","url_meta":{"origin":3044,"position":5},"title":"Entertainment Automation","author":"scot","date":"July 12, 2020","format":false,"excerpt":"Let's hire robots! Small business owners have trouble with automation and outsourcing. Let's talk about automation -- setting up systems to run themselves. Entertainment companies are often small-profit-margin organizations who end up competing with larger-margin companies. Eg: a couple friends could go to a play or to a bar. Competing\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/07\/lightning-photo-1119976.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/07\/lightning-photo-1119976.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/07\/lightning-photo-1119976.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/07\/lightning-photo-1119976.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/07\/lightning-photo-1119976.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts\/3044","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/comments?post=3044"}],"version-history":[{"count":1,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts\/3044\/revisions"}],"predecessor-version":[{"id":3047,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts\/3044\/revisions\/3047"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/media\/3046"}],"wp:attachment":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/media?parent=3044"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/categories?post=3044"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/tags?post=3044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}