{"id":2958,"date":"2021-09-27T20:01:58","date_gmt":"2021-09-28T03:01:58","guid":{"rendered":"https:\/\/www.scot.fun\/damentals\/?p=2958"},"modified":"2021-09-27T20:02:02","modified_gmt":"2021-09-28T03:02:02","slug":"turning-ip-into-a-service","status":"publish","type":"post","link":"https:\/\/www.scot.fun\/damentals\/turning-ip-into-a-service\/","title":{"rendered":"Turning IP Into A Service"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-attachment-id=\"2960\" data-permalink=\"https:\/\/www.scot.fun\/damentals\/turning-ip-into-a-service\/pexels-polina-kovaleva-7258389\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/09\/pexels-polina-kovaleva-7258389.jpg?fit=2000%2C1334&amp;ssl=1\" data-orig-size=\"2000,1334\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"pexels-polina-kovaleva-7258389\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/09\/pexels-polina-kovaleva-7258389.jpg?fit=300%2C200&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/09\/pexels-polina-kovaleva-7258389.jpg?fit=1024%2C683&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/09\/pexels-polina-kovaleva-7258389.jpg?resize=1024%2C683&#038;ssl=1\" alt=\"\" class=\"wp-image-2960\" srcset=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/09\/pexels-polina-kovaleva-7258389.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/09\/pexels-polina-kovaleva-7258389.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/09\/pexels-polina-kovaleva-7258389.jpg?w=2000&amp;ssl=1 2000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Intellectual property is pretty crazy to me. I&#8217;m not totally against it as I have been in the past, but it&#8217;s a wild world for sure. People can protect and sell a concept over and over again for infinity. What protects their concept is the courts, so lawyers need to be involved for protecting and selling and possibly recovering lost \/ stolen income.<\/p>\n\n\n\n<p>I have never had anyone steal my services. People pay me for the gigs I do and services are very easy to keep track of.<\/p>\n\n\n\n<p>I am always looking for ways to create more services and serve more people.<\/p>\n\n\n\n<p>If we&#8217;re looking at a potential way to sell IP and it doesn&#8217;t turn us on, we could instead think of how to make a service. A simple example of this is&#8230; &#8220;I don&#8217;t know how I&#8217;m going to sell enough albums to pay for the recording, so instead I&#8217;ll sell 50 tickets to a show.&#8221; <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Instead of writing books, become a live story teller.<\/li><li>Instead of pitching acts to a booker and keeping their contact infos secret, sign a contract with the booker and tell them you will find them the acts.<\/li><li>Instead of selling magic tricks, perform the magic tricks<\/li><li>Instead of making a guide for D&amp;D and hoping to sell it online, sell an NFT of it<\/li><\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Intellectual property is pretty crazy to me. I&#8217;m not totally against it as I have been in the past, but it&#8217;s a wild world for sure. People can protect and sell a concept over and over again for infinity. What protects their concept is the courts, so lawyers need to be involved for protecting and [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":2960,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_10158666434799935_26707174888":"","twitter_aToyMjM4MTQzMDs=_22381430":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-2958","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/09\/pexels-polina-kovaleva-7258389.jpg?fit=2000%2C1334&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/pc33gc-LI","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3573,"url":"https:\/\/www.scot.fun\/damentals\/gig-proposal-concept\/","url_meta":{"origin":2958,"position":0},"title":"Gig Proposal Concept","author":"scot","date":"February 28, 2023","format":false,"excerpt":"Think about their \u201cpain points\u201d what\u2019s going to cost them time, money, and headaches. Give them three options (three isn't a rule). Give them the best advice we can think of. One option might be free \/ cheap and partially effective, one option might be easy and effective, and one\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/02\/b.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/02\/b.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/02\/b.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/02\/b.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/02\/b.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3442,"url":"https:\/\/www.scot.fun\/damentals\/one-purpose-website\/","url_meta":{"origin":2958,"position":1},"title":"One Purpose Website","author":"scot","date":"October 6, 2022","format":false,"excerpt":"I'm not going to talk about bloated websites much here, but small businesses need to make their websites simple so that they can make their websites good. Lots of tools promise the ability to make a complicated website, but they are a way to make a bad complicated website or\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/10\/pexels-regina-trissteria-13623493.jpg?fit=1200%2C695&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/10\/pexels-regina-trissteria-13623493.jpg?fit=1200%2C695&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/10\/pexels-regina-trissteria-13623493.jpg?fit=1200%2C695&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/10\/pexels-regina-trissteria-13623493.jpg?fit=1200%2C695&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/10\/pexels-regina-trissteria-13623493.jpg?fit=1200%2C695&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1612,"url":"https:\/\/www.scot.fun\/damentals\/how-to-sell-what-folks-dont-want\/","url_meta":{"origin":2958,"position":2},"title":"How to Sell What Folks Don&#8217;t Want","author":"scot","date":"September 8, 2020","format":false,"excerpt":"I've written about how people don't want good stuff. And sometimes it seems like there's no way around it. We have something great to offer that's great exactly because it's new! It hasn't been done before, so it's not wanted. It's not even understood. When people are comparing our services\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/09\/pexels-francesca-zama-5214132.jpg?fit=1200%2C785&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/09\/pexels-francesca-zama-5214132.jpg?fit=1200%2C785&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/09\/pexels-francesca-zama-5214132.jpg?fit=1200%2C785&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/09\/pexels-francesca-zama-5214132.jpg?fit=1200%2C785&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/09\/pexels-francesca-zama-5214132.jpg?fit=1200%2C785&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":860,"url":"https:\/\/www.scot.fun\/damentals\/zero-showbiz-agents\/","url_meta":{"origin":2958,"position":3},"title":"Zero Showbiz Agents","author":"scot","date":"June 2, 2020","format":false,"excerpt":"Your best reps are working for free. Let's stop wasting time trying to sell ourselves So many entertainers burn a lot of calories trying to make the perfect promo, or regretting not having the perfect promo materials. You have two ice cream options for tonight. One company has a great\u2026","rel":"","context":"With 1 comment","block_context":{"text":"With 1 comment","link":"https:\/\/www.scot.fun\/damentals\/zero-showbiz-agents\/#comments"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/06\/person-wearing-wrist-watch-using-mobile-phone-3774043-scaled.jpg?fit=1200%2C547&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/06\/person-wearing-wrist-watch-using-mobile-phone-3774043-scaled.jpg?fit=1200%2C547&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/06\/person-wearing-wrist-watch-using-mobile-phone-3774043-scaled.jpg?fit=1200%2C547&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/06\/person-wearing-wrist-watch-using-mobile-phone-3774043-scaled.jpg?fit=1200%2C547&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/06\/person-wearing-wrist-watch-using-mobile-phone-3774043-scaled.jpg?fit=1200%2C547&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":4288,"url":"https:\/\/www.scot.fun\/damentals\/ticket-calendars-are-destroying-the-nation\/","url_meta":{"origin":2958,"position":4},"title":"Ticket Calendars are destroying the nation!","author":"scot","date":"September 7, 2024","format":false,"excerpt":"Most performers want a website that gets them bookings. The idea of a fan site is great for people \/ companies that pay their bills with ticket sales. I mean, that's the actual source of income. I'll talk more about fan sites later. When we're trying to get booked for\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/09\/blog-calendar.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/09\/blog-calendar.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/09\/blog-calendar.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/09\/blog-calendar.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/09\/blog-calendar.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1231,"url":"https:\/\/www.scot.fun\/damentals\/stop-it-with-the-small-audiences\/","url_meta":{"origin":2958,"position":5},"title":"Stop it with the Small Audiences!","author":"scot","date":"July 17, 2020","format":false,"excerpt":"\/\/\/ BREAKING NEWS \/\/\/ Small audiences suck! I'm learning more and more about how wrong I was about audience size. Selling tickets, getting TV viewers, snagging big podcast downloads... These are not best built organically. These are not the reason to do what we do. These are the METHODS to\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/07\/mother-and-daughter-in-kitchen-3893535.jpg?fit=1200%2C851&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/07\/mother-and-daughter-in-kitchen-3893535.jpg?fit=1200%2C851&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/07\/mother-and-daughter-in-kitchen-3893535.jpg?fit=1200%2C851&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/07\/mother-and-daughter-in-kitchen-3893535.jpg?fit=1200%2C851&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/07\/mother-and-daughter-in-kitchen-3893535.jpg?fit=1200%2C851&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts\/2958","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/comments?post=2958"}],"version-history":[{"count":1,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts\/2958\/revisions"}],"predecessor-version":[{"id":2961,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts\/2958\/revisions\/2961"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/media\/2960"}],"wp:attachment":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/media?parent=2958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/categories?post=2958"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/tags?post=2958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}