{"id":2934,"date":"2021-09-20T05:37:48","date_gmt":"2021-09-20T12:37:48","guid":{"rendered":"https:\/\/www.scot.fun\/damentals\/?p=2934"},"modified":"2021-09-20T05:37:51","modified_gmt":"2021-09-20T12:37:51","slug":"just-a-spoonful-of-poison","status":"publish","type":"post","link":"https:\/\/www.scot.fun\/damentals\/just-a-spoonful-of-poison\/","title":{"rendered":"Just A Spoonful Of Poison"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"531\" data-attachment-id=\"2936\" data-permalink=\"https:\/\/www.scot.fun\/damentals\/just-a-spoonful-of-poison\/pexels-daria-shevtsova-1030876\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/09\/pexels-daria-shevtsova-1030876.jpg?fit=2000%2C1037&amp;ssl=1\" data-orig-size=\"2000,1037\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"pexels-daria-shevtsova-1030876\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/09\/pexels-daria-shevtsova-1030876.jpg?fit=1024%2C531&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/09\/pexels-daria-shevtsova-1030876.jpg?resize=1024%2C531&#038;ssl=1\" alt=\"\" class=\"wp-image-2936\" srcset=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/09\/pexels-daria-shevtsova-1030876.jpg?resize=1024%2C531&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/09\/pexels-daria-shevtsova-1030876.jpg?resize=300%2C156&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/09\/pexels-daria-shevtsova-1030876.jpg?w=2000&amp;ssl=1 2000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>This might be half a thought&#8230; but &#8220;spoonful&#8221; shouldn&#8217;t be a complete word, so I&#8217;m inspired to write the impossible.<\/p>\n\n\n\n<p>Last night I had a dream that this candy company wanted me to figure out how to improve their sales. My strategy was to add some poison to it. <\/p>\n\n\n\n<p>The idea was to create a split packaging where one half was the treat, the other half was the toxin. The poison would be not lethal, but it would maybe make you sick if you ate it. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">This is a great idea&#8230; for a dream.<\/h2>\n\n\n\n<p>We animals have a high sensitivity to danger. We are attracted to learning more about it and will focus on it when present. The attention keeps us safe.<\/p>\n\n\n\n<p>My dream marketing concept was that this candy would give a person a chance to come close to danger, then trash the poison part and eat the candy. <\/p>\n\n\n\n<p>I don&#8217;t know what kind of legal risk this would cause and I wouldn&#8217;t want someone getting hurt because of the idea. I guess if people want to chose to eat poison, they could find it pretty easily anywhere.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Fugu Pufferfish is Poison<\/h2>\n\n\n\n<p>One pufferfish can kill 30 people! Folks eat it by removing the toxic parts. I don&#8217;t imagine it&#8217;s all that yummy, but it&#8217;s adjacent to danger.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This might be half a thought&#8230; but &#8220;spoonful&#8221; shouldn&#8217;t be a complete word, so I&#8217;m inspired to write the impossible. Last night I had a dream that this candy company wanted me to figure out how to improve their sales. My strategy was to add some poison to it. The idea was to create a [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":2936,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_10158666434799935_26707174888":"","twitter_aToyMjM4MTQzMDs=_22381430":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-2934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/09\/pexels-daria-shevtsova-1030876.jpg?fit=2000%2C1037&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/pc33gc-Lk","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1915,"url":"https:\/\/www.scot.fun\/damentals\/put-an-end-to-the-entertainment-dream\/","url_meta":{"origin":2934,"position":0},"title":"Put An End To The Entertainment Dream","author":"scot","date":"November 5, 2020","format":false,"excerpt":"Even badass professional entertainment peeps dream of doing more sometimes. This blog post is a reminder of micro-triumphs that turn us from future-whatevers to whatevers. Concept, create, ship : NOW! When I'm feeling a little draggy or day-dreamy, I try to get something OUT into the world. I don't go\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/11\/pexels-daisy-anderson-5589858.jpg?fit=1200%2C792&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/11\/pexels-daisy-anderson-5589858.jpg?fit=1200%2C792&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/11\/pexels-daisy-anderson-5589858.jpg?fit=1200%2C792&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/11\/pexels-daisy-anderson-5589858.jpg?fit=1200%2C792&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/11\/pexels-daisy-anderson-5589858.jpg?fit=1200%2C792&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1867,"url":"https:\/\/www.scot.fun\/damentals\/zoltars-timeline\/","url_meta":{"origin":2934,"position":1},"title":"Zoltar&#8217;s Timeline","author":"scot","date":"October 25, 2020","format":false,"excerpt":"It's dangerous for a builder of entertainment to get hung up on a dream. It's even more dangerous to get hung up on a singular project as a vehicle to that dream. I see a lot of people thinking they need to make a perfect video to promote their upcoming\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/10\/bubbles.jpg?fit=1200%2C823&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/10\/bubbles.jpg?fit=1200%2C823&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/10\/bubbles.jpg?fit=1200%2C823&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/10\/bubbles.jpg?fit=1200%2C823&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/10\/bubbles.jpg?fit=1200%2C823&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1265,"url":"https:\/\/www.scot.fun\/damentals\/not-livin-the-dream-of-showbiz\/","url_meta":{"origin":2934,"position":2},"title":"Not Livin&#8217; the Dream of Showbiz","author":"scot","date":"July 25, 2020","format":false,"excerpt":"If you're chasing a dream, I'd like for you to consider something different. Consider a mission. Dreams are meant to be fictional, etherial, nonsensical even. Missions are practical, modest, and concrete. The former sounds way more fun. With a dream... 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It can also be surprising to realize what is the dream life for us. Dream life is close When I started writing down what were the foundational things of the daily life, I put together\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/08\/blog-17.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/08\/blog-17.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/08\/blog-17.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/08\/blog-17.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/08\/blog-17.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1564,"url":"https:\/\/www.scot.fun\/damentals\/there-are-millions-of-decisions-in-a-bit-of-entertainment\/","url_meta":{"origin":2934,"position":4},"title":"There are Millions of Decisions in a Bit of Entertainment","author":"scot","date":"August 31, 2020","format":false,"excerpt":"\"... too many of us think of ideas as being singular, as if they float in the ether, fully formed and independent of the people who wrestle with them. Ideas, though, are not singular. They are forged through tens of thousands of decisions, often made by dozens of people.\"Ed Catmull\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/08\/car-1-scaled.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/08\/car-1-scaled.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/08\/car-1-scaled.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/08\/car-1-scaled.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/08\/car-1-scaled.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2308,"url":"https:\/\/www.scot.fun\/damentals\/selling-an-album-isnt-worth-it\/","url_meta":{"origin":2934,"position":5},"title":"Selling an album isn&#8217;t worth it","author":"scot","date":"February 1, 2021","format":false,"excerpt":"Some things in entertainment aren't worth a lot. Selling a book, or an album or a single download of a video game are some of these things. It is possible to make money by selling lots of albums, but when it comes to acquiring a single customer (which is how\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/02\/cofe.jpg?fit=1200%2C744&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/02\/cofe.jpg?fit=1200%2C744&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/02\/cofe.jpg?fit=1200%2C744&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/02\/cofe.jpg?fit=1200%2C744&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/02\/cofe.jpg?fit=1200%2C744&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts\/2934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/comments?post=2934"}],"version-history":[{"count":1,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts\/2934\/revisions"}],"predecessor-version":[{"id":2937,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts\/2934\/revisions\/2937"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/media\/2936"}],"wp:attachment":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/media?parent=2934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/categories?post=2934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/tags?post=2934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}