{"id":2878,"date":"2021-09-08T19:42:11","date_gmt":"2021-09-09T02:42:11","guid":{"rendered":"https:\/\/www.scot.fun\/damentals\/?p=2878"},"modified":"2021-09-08T19:42:14","modified_gmt":"2021-09-09T02:42:14","slug":"good-graphic-design-doesnt-have-to-look-nice","status":"publish","type":"post","link":"https:\/\/www.scot.fun\/damentals\/good-graphic-design-doesnt-have-to-look-nice\/","title":{"rendered":"Good Graphic Design Doesn’t Have to Look Nice"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Graphic design is not just a way of presenting communication. It’s a way of communicating in itself. The tricky thing; when people are looking for a graphic designer, they’re often looking for someone who can make things look good. Great graphic design is about function.<\/p>\n\n\n\n

The left coupon is actually good<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

The coupon on the left looks cheap. If you’re looking for something cheap, you might not even look at the righthand coupon. The coupon on the left does the job. It gets cheap-seekers to see it, read it and clip it. Beauty may be a disservice to TacoXpress in this case. It may cost them customers.<\/p>\n\n\n\n

When we work with a graphic designer, we’re looking for solutions. We’re looking for the college kid to clip our taco coupon, or the publisher to read our sample writing, or whatever. We want action. Even reading text or looking at a photo is action. Rad graphic design communicates and leads, just like rad entertainment.<\/p>\n","protected":false},"excerpt":{"rendered":"

Graphic design is not just a way of presenting communication. It’s a way of communicating in itself. The tricky thing; when people are looking for a graphic designer, they’re often looking for someone who can make things look good. Great graphic design is about function. The left coupon is actually good The coupon on the […]<\/p>\n","protected":false},"author":15,"featured_media":2880,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_10158666434799935_26707174888":"","twitter_aToyMjM4MTQzMDs=_22381430":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-2878","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/pc33gc-Kq","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3167,"url":"https:\/\/www.scot.fun\/damentals\/hierarchy-in-design\/","url_meta":{"origin":2878,"position":0},"title":"Hierarchy in Design","author":"scot","date":"November 17, 2021","format":false,"excerpt":"Being decisive is what we do in design and what we do in entertainment. We take responsibility for making decisions for our audience. Then, we can guide them along like happy sheep to a wonderful place, an important experience, or a fulfilling message. I used this meme before and here\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/11\/pexels-max-mishin-8647993.png?fit=1200%2C644&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/11\/pexels-max-mishin-8647993.png?fit=1200%2C644&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/11\/pexels-max-mishin-8647993.png?fit=1200%2C644&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/11\/pexels-max-mishin-8647993.png?fit=1200%2C644&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/11\/pexels-max-mishin-8647993.png?fit=1200%2C644&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3211,"url":"https:\/\/www.scot.fun\/damentals\/using-freelancers\/","url_meta":{"origin":2878,"position":1},"title":"Using Freelancers","author":"scot","date":"December 3, 2021","format":false,"excerpt":"There are certain jobs that are great for the fiverr or 99designs type of job. They are cheap little gigs with a very limited scope. I use fiverr all the time for removing the backgrounds from photos. People can do them fast and cheap. I trust them thoroughly to be\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/12\/pexels-cottonbro-10415754.jpg?fit=1200%2C699&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/12\/pexels-cottonbro-10415754.jpg?fit=1200%2C699&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/12\/pexels-cottonbro-10415754.jpg?fit=1200%2C699&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/12\/pexels-cottonbro-10415754.jpg?fit=1200%2C699&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/12\/pexels-cottonbro-10415754.jpg?fit=1200%2C699&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2967,"url":"https:\/\/www.scot.fun\/damentals\/every-line-is-energy\/","url_meta":{"origin":2878,"position":2},"title":"Every Line Is Energy","author":"scot","date":"September 29, 2021","format":false,"excerpt":"Every line in graphic design takes energy from the viewer. Lines tell us where to look next. So, to make good clean graphic designs, we give the audience clear, direct, fulfilling communication. We don't wear them out with a bunch of lines. Examples of the kinds of lines I'm talking\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/09\/pexels-anna-shvets-5217883.jpg?fit=1200%2C899&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/09\/pexels-anna-shvets-5217883.jpg?fit=1200%2C899&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/09\/pexels-anna-shvets-5217883.jpg?fit=1200%2C899&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/09\/pexels-anna-shvets-5217883.jpg?fit=1200%2C899&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/09\/pexels-anna-shvets-5217883.jpg?fit=1200%2C899&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2858,"url":"https:\/\/www.scot.fun\/damentals\/updateable-websites-are-deadsites\/","url_meta":{"origin":2878,"position":3},"title":"Updateable Websites Are Deadsites","author":"scot","date":"September 3, 2021","format":false,"excerpt":"Lots of entertainment companies are going with Wordpress. It's running a lot of the web. People also jump on Squarespace or Wix or Weebly or whatever and that's great. I highly recommend 8b.com also if you want to do things fast and cheap. Sometimes a person just needs to get\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/09\/pexels-mikhail-nilov-8297625.jpg?fit=1200%2C763&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/09\/pexels-mikhail-nilov-8297625.jpg?fit=1200%2C763&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/09\/pexels-mikhail-nilov-8297625.jpg?fit=1200%2C763&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/09\/pexels-mikhail-nilov-8297625.jpg?fit=1200%2C763&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/09\/pexels-mikhail-nilov-8297625.jpg?fit=1200%2C763&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":458,"url":"https:\/\/www.scot.fun\/damentals\/6-steps-for-hiring-a-creative-artist\/","url_meta":{"origin":2878,"position":4},"title":"6 Steps For Hiring A Creative Artist","author":"scot","date":"November 5, 2014","format":false,"excerpt":"Creative work is very rewarding, and working with creatives is very confusing. At least, it can be: I've been hired as a graphic designer and performer and I've hired illustrators, songwriters, directors and a whole range of specialized others, and I've messed up. But as I've kept doing it, I've\u2026","rel":"","context":"In "how to"","block_context":{"text":"how to","link":"https:\/\/www.scot.fun\/damentals\/category\/how-to\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2014\/11\/Screen-shot-2014-11-04-at-5.50.36-PM.png?fit=554%2C516&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2014\/11\/Screen-shot-2014-11-04-at-5.50.36-PM.png?fit=554%2C516&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2014\/11\/Screen-shot-2014-11-04-at-5.50.36-PM.png?fit=554%2C516&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":1448,"url":"https:\/\/www.scot.fun\/damentals\/entertainment-not-worth-3-seconds\/","url_meta":{"origin":2878,"position":5},"title":"Entertainment Not Worth 3 Seconds","author":"scot","date":"August 13, 2020","format":false,"excerpt":"If you have ever handed someone a show flier and they looked at it for less than three seconds, the entertainment that flier promised... and the resulting experience and memories of that entertainment were not worth three seconds to that person. That flier was not perfect for them. Maybe if\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/08\/pexels-scott-webb-213727.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/08\/pexels-scott-webb-213727.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/08\/pexels-scott-webb-213727.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/08\/pexels-scott-webb-213727.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/08\/pexels-scott-webb-213727.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/09\/pexels-any-lane-5945754.jpg?fit=2000%2C1332&ssl=1","_links":{"self":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts\/2878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/comments?post=2878"}],"version-history":[{"count":1,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts\/2878\/revisions"}],"predecessor-version":[{"id":2882,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts\/2878\/revisions\/2882"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/media\/2880"}],"wp:attachment":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/media?parent=2878"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/categories?post=2878"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/tags?post=2878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}