{"id":2830,"date":"2021-08-25T20:31:21","date_gmt":"2021-08-26T03:31:21","guid":{"rendered":"https:\/\/www.scot.fun\/damentals\/?p=2830"},"modified":"2021-08-25T20:31:25","modified_gmt":"2021-08-26T03:31:25","slug":"selling-up","status":"publish","type":"post","link":"https:\/\/www.scot.fun\/damentals\/selling-up\/","title":{"rendered":"Selling Up"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"604\" data-attachment-id=\"2832\" data-permalink=\"https:\/\/www.scot.fun\/damentals\/selling-up\/pexels-roman-ska-7096339\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/08\/pexels-roman-ska-7096339.jpg?fit=2000%2C1179&amp;ssl=1\" data-orig-size=\"2000,1179\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"pexels-roman-ska-7096339\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/08\/pexels-roman-ska-7096339.jpg?fit=1024%2C604&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/08\/pexels-roman-ska-7096339.jpg?resize=1024%2C604&#038;ssl=1\" alt=\"\" class=\"wp-image-2832\" srcset=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/08\/pexels-roman-ska-7096339.jpg?resize=1024%2C604&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/08\/pexels-roman-ska-7096339.jpg?resize=300%2C177&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/08\/pexels-roman-ska-7096339.jpg?w=2000&amp;ssl=1 2000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Tomorrow Chris Ruggiero and I are doing a Zoom workshop with your questions about selling creative work. Hopefully it will help people feel less creepy and get more gigs that make them giggle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">My main technique is to talk to a potential client in a <a href=\"https:\/\/www.scot.fun\/damentals\/a-game-of-find-the-service\/\">discovery call<\/a>, get an idea of how to offer them the most value, and charge less than that value. I&#8217;ll go over that more <a rel=\"noreferrer noopener\" href=\"https:\/\/www.scot.fun\/z\" target=\"_blank\">in the workshop.<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tomorrow Chris Ruggiero and I are doing a Zoom workshop with your questions about selling creative work. Hopefully it will help people feel less creepy and get more gigs that make them giggle. My main technique is to talk to a potential client in a discovery call, get an idea of how to offer them [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":2832,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_10158666434799935_26707174888":"","twitter_aToyMjM4MTQzMDs=_22381430":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-2830","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/08\/pexels-roman-ska-7096339.jpg?fit=2000%2C1179&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/pc33gc-JE","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":4574,"url":"https:\/\/www.scot.fun\/damentals\/selling-shirts-posters-merch-at-a-show\/","url_meta":{"origin":2830,"position":0},"title":"Selling shirts\/ posters\/ merch at a show","author":"scot","date":"April 5, 2025","format":false,"excerpt":"Selling merch is not very rewarding unless we're doing a ton of shows. We buy merch for reasons. Occasionally the merch has value in itself\u2014disconnected from the performance or brand (like a comedy album). We usually buy merch because we want to remember an experience, to be part of something\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2204,"url":"https:\/\/www.scot.fun\/damentals\/entertainment-sales-feel-icky\/","url_meta":{"origin":2830,"position":1},"title":"Entertainment Sales Don&#8217;t Need to Feel Icky","author":"scot","date":"January 15, 2021","format":false,"excerpt":"Creators who can easily get in the zone of generosity, generation, and joy when creating say to me on the regular \"I don't like to sell my work, because it feels gross.\" We think we need to switch roles for these vastly different tasks. When I coach them thru the\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/01\/fac.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/01\/fac.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/01\/fac.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/01\/fac.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/01\/fac.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2308,"url":"https:\/\/www.scot.fun\/damentals\/selling-an-album-isnt-worth-it\/","url_meta":{"origin":2830,"position":2},"title":"Selling an album isn&#8217;t worth it","author":"scot","date":"February 1, 2021","format":false,"excerpt":"Some things in entertainment aren't worth a lot. Selling a book, or an album or a single download of a video game are some of these things. It is possible to make money by selling lots of albums, but when it comes to acquiring a single customer (which is how\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/02\/cofe.jpg?fit=1200%2C744&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/02\/cofe.jpg?fit=1200%2C744&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/02\/cofe.jpg?fit=1200%2C744&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/02\/cofe.jpg?fit=1200%2C744&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/02\/cofe.jpg?fit=1200%2C744&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2243,"url":"https:\/\/www.scot.fun\/damentals\/entertainment-higher-than-the-lowest-price\/","url_meta":{"origin":2830,"position":3},"title":"Entertainment : Higher than the Lowest Price","author":"scot","date":"January 20, 2021","format":false,"excerpt":"Folks tell me, \"Everyone wants the lowest price.\" I tell them, \"How much is a haircut?\" Selling things for a price below value is how selling things works. I want to get a deal. I want others to get a deal. If you don't, you're a thief. Getting a deal\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/01\/bub.jpg?fit=1200%2C728&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/01\/bub.jpg?fit=1200%2C728&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/01\/bub.jpg?fit=1200%2C728&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/01\/bub.jpg?fit=1200%2C728&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/01\/bub.jpg?fit=1200%2C728&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3889,"url":"https:\/\/www.scot.fun\/damentals\/more-ticket-revenue\/","url_meta":{"origin":2830,"position":4},"title":"More Ticket Revenue","author":"scot","date":"December 20, 2023","format":false,"excerpt":"I\u2019ve been having a bunch of candid conversations with people who are trying to sell more tickets or get more attendance at things. I\u2019ve gained a lot of insight on what\u2019s working and what\u2019s not working in this new post-COVID, pre-AI world. The basic thing is that people are more\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3911,"url":"https:\/\/www.scot.fun\/damentals\/qa-producing-a-ticketed-show\/","url_meta":{"origin":2830,"position":5},"title":"Q&#038;A : producing a ticketed show","author":"scot","date":"February 16, 2024","format":false,"excerpt":"questions: venue size and selling out THANKS!!! So I'm producing a dazzling and beautiful multi-disciplinary short show at The Broadwater in Hollywood (4-19 and 4-20 in the evening exact time tbd) as well as a family friendly matinee 4-21 at 2pm and 2:45 pm (location tbd probably Pan Pacific Park).\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts\/2830","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/comments?post=2830"}],"version-history":[{"count":1,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts\/2830\/revisions"}],"predecessor-version":[{"id":2833,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts\/2830\/revisions\/2833"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/media\/2832"}],"wp:attachment":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/media?parent=2830"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/categories?post=2830"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/tags?post=2830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}