{"id":2544,"date":"2021-04-16T12:32:24","date_gmt":"2021-04-16T19:32:24","guid":{"rendered":"https:\/\/www.scot.fun\/damentals\/?p=2544"},"modified":"2021-04-16T12:32:26","modified_gmt":"2021-04-16T19:32:26","slug":"the-most-effective-email-newsletter-we-sent","status":"publish","type":"post","link":"https:\/\/www.scot.fun\/damentals\/the-most-effective-email-newsletter-we-sent\/","title":{"rendered":"The Most Effective Email Newsletter We Sent"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Most people probably don’t want to duplicate this, but for Scot Nery’s Boobietrap<\/a>, I was always trying to make the emails resonate and make them personal. I wanted folks to take action. Ticket sales were dragging because it was like the Superbowl or something, so I pulled out the (little) big guns. I wrote…<\/p>\n\n\n\n

{first name}!
do you think you’ll make it to Boobie Trap tomorrow?<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

In the next 24 hours, I had to reply to about 400 emails to clarify and communicate and we sold out. <\/p>\n\n\n\n

  • People thought I was mad at them.<\/li>
  • People thought they might be booked to perform.<\/li>
  • People apologized for not being available.<\/li>
  • Conversations started. <\/li>
  • People told me they couldn’t afford it (which is helpful info to receive).<\/li><\/ul>\n\n\n\n

    Conversations are good. Action is good. Personalization is good. Putting in the labor is good.<\/p>\n\n\n\n

    Sometimes we want to make the email that is perfect for everyone, that protects us by having all the information. We want to create a message to our customers that really sells our thing. We want something that scales – it’s perfect and it does all the work. Sometimes, we gotta get in there and get our elbow pits dirty with the work of actually talking to actual people. Sometimes we need to get that started.<\/p>\n\n\n\n

    Entertainment is going to get more personal, more one-on-one, and more customized in the future. We can’t fake it.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Most people probably don’t want to duplicate this, but for Scot Nery’s Boobietrap, I was always trying to make the emails resonate and make them personal. I wanted folks to take action. Ticket sales were dragging because it was like the Superbowl or something, so I pulled out the (little) big guns. I wrote… {first […]<\/p>\n","protected":false},"author":15,"featured_media":2546,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_10158666434799935_26707174888":"","twitter_aToyMjM4MTQzMDs=_22381430":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-2544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/04\/pexels-guillaume-meurice-1887725.jpg?fit=2000%2C1333&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/pc33gc-F2","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3694,"url":"https:\/\/www.scot.fun\/damentals\/followup-emails\/","url_meta":{"origin":2544,"position":0},"title":"Followup Emails","author":"scot","date":"July 20, 2023","format":false,"excerpt":"We put a lot of work into talking to clients, and offering them proposals or invitations to work with us. We want to get closure or continue the conversation at the least. We don't want to be ghosted. There are a multitude of reasons that someone might not respond... the\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/07\/pexels-helena-lopes-3215531.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/07\/pexels-helena-lopes-3215531.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/07\/pexels-helena-lopes-3215531.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/07\/pexels-helena-lopes-3215531.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/07\/pexels-helena-lopes-3215531.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3541,"url":"https:\/\/www.scot.fun\/damentals\/build-the-email-list\/","url_meta":{"origin":2544,"position":1},"title":"Build The Email List","author":"scot","date":"January 6, 2023","format":false,"excerpt":"Email lists are my favorite way to gather my audience. Scot Nery's Boobietrap sold out most of the tickets last year just through the initial announcements. When it was running weekly, 43% of the audience was repeat visitors due to the email list. With Boobietrap, we sent emails immediately after\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/01\/pexels-efe-ersoy-14905796.jpg?fit=1200%2C774&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/01\/pexels-efe-ersoy-14905796.jpg?fit=1200%2C774&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/01\/pexels-efe-ersoy-14905796.jpg?fit=1200%2C774&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/01\/pexels-efe-ersoy-14905796.jpg?fit=1200%2C774&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/01\/pexels-efe-ersoy-14905796.jpg?fit=1200%2C774&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2842,"url":"https:\/\/www.scot.fun\/damentals\/bookending\/","url_meta":{"origin":2544,"position":2},"title":"Bookending","author":"scot","date":"August 30, 2021","format":false,"excerpt":"Some tasks are uncomfortable. In fact, all the crucial things we want to do to move ourselves forward are uncomfortable. Accountability and social pressure are the best ways to move through uncomfortable tasks, but asking someone to hold us accountable is kinda annoying. Here's a bitesize version of accountability. 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