{"id":2503,"date":"2021-04-09T18:23:52","date_gmt":"2021-04-10T01:23:52","guid":{"rendered":"https:\/\/www.scot.fun\/damentals\/?p=2503"},"modified":"2021-04-09T18:23:55","modified_gmt":"2021-04-10T01:23:55","slug":"learn-from-a-beggar","status":"publish","type":"post","link":"https:\/\/www.scot.fun\/damentals\/learn-from-a-beggar\/","title":{"rendered":"Learn From a Beggar"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

I street performed for 4 years. I met a lot of beggars. A beggar says “Spare a dollar?” They don’t say “Spare a dollar, or you know I need socks, or give me some food, or your subway card, or treat me with some respect.” It’s clear and it’s simple and it works.<\/p>\n\n\n\n

A single call to action is aggressive<\/h2>\n\n\n\n

Asking for one thing is direct. It might feel intense to ask someone directly for one thing. That aggression and directness can create a tension that drives action from the askee.<\/p>\n\n\n\n

A single call to action is bold<\/h2>\n\n\n\n

Being direct is a responsibility for the asker. On the flip side, that responsibility is a relief to the askee. We follow boldness. We assume that a bold person is to be followed \/ responded to. <\/p>\n\n\n\n

A single call to action is rewarding<\/h2>\n\n\n\n

When a friend tells me their favorite flower, I know I can get them that flower and receive positive feedback. It’s a simple game. When we ask someone for one thing, they know what they need to do; and if they think it’s an attainable goal, it will be a joyful little journey. <\/p>\n\n\n\n

Ask shrapnel sucks<\/h2>\n\n\n\n

Due to insecurity, or lack of direction, or general excitement, we can sometimes have trouble asking for one thing. We end up giving people a wishy-washy, uninspiring, unfulfilling, situation. We don’t get what we want, and we end up burdening them with the responsibility of decisions and rejection.<\/p>\n\n\n\n

We might think we’re hedging our bets when we ask someone to subscribe to one of 4 social media platforms, or buy a ticket, or get a book, or give us a call… but we’re doing them a disservice. <\/p>\n\n\n\n

Pick a thing. Doesn’t have to be the most important thing. If it’s important, ask for it.<\/p>\n","protected":false},"excerpt":{"rendered":"

I street performed for 4 years. I met a lot of beggars. A beggar says “Spare a dollar?” They don’t say “Spare a dollar, or you know I need socks, or give me some food, or your subway card, or treat me with some respect.” It’s clear and it’s simple and it works. A single […]<\/p>\n","protected":false},"author":15,"featured_media":2506,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_10158666434799935_26707174888":"","twitter_aToyMjM4MTQzMDs=_22381430":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-2503","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/04\/pexels-valeria-boltneva-939833-1.jpg?fit=2000%2C1333&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/pc33gc-En","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":717,"url":"https:\/\/www.scot.fun\/damentals\/a-good-entertainer-email\/","url_meta":{"origin":2503,"position":0},"title":"A Good Entertainer Email","author":"scot","date":"May 27, 2020","format":false,"excerpt":"Instead of going through the science of how it all works, I'll give you the basic protocol for one way to correctly make a marketing email so you can start now. 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