{"id":2337,"date":"2021-02-05T07:32:37","date_gmt":"2021-02-05T15:32:37","guid":{"rendered":"https:\/\/www.scot.fun\/damentals\/?p=2337"},"modified":"2021-02-05T07:34:44","modified_gmt":"2021-02-05T15:34:44","slug":"a-hammer-not-a-unicorn","status":"publish","type":"post","link":"https:\/\/www.scot.fun\/damentals\/a-hammer-not-a-unicorn\/","title":{"rendered":"A Hammer Not a Unicorn"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"618\" data-attachment-id=\"2339\" data-permalink=\"https:\/\/www.scot.fun\/damentals\/a-hammer-not-a-unicorn\/pexels-pixabay-59858\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/02\/pexels-pixabay-59858.jpg?fit=2000%2C1208&amp;ssl=1\" data-orig-size=\"2000,1208\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"pexels-pixabay-59858\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/02\/pexels-pixabay-59858.jpg?fit=1024%2C618&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/02\/pexels-pixabay-59858.jpg?resize=1024%2C618&#038;ssl=1\" alt=\"\" class=\"wp-image-2339\" srcset=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/02\/pexels-pixabay-59858.jpg?resize=1024%2C618&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/02\/pexels-pixabay-59858.jpg?resize=300%2C181&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/02\/pexels-pixabay-59858.jpg?resize=1536%2C928&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/02\/pexels-pixabay-59858.jpg?w=2000&amp;ssl=1 2000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">We try to feel special because we think that will give our lives meaning and make us fulfilled in being different.\u00a0 This is a misinterpretation of feelings.\u00a0<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>We want to be useful.\u00a0<\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">When I see a hammer that\u2019s old and has no scratches or dents, i know that\u2019s an unfulfilled hammer.\u00a0 That hammer doesn\u2019t see herself as very powerful or useful.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A unicorn is beautiful and special and interesting, but what use does she have? What&#8217;s the day to day life of a unicorn? Being alone? Maybe on the rare moment she&#8217;s found, she is admired? That&#8217;s not a good life!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We are already different and special and unique without trying or being noticed. The real genuine approach to generous creativity is putting ALL of who we are to use for the good of others.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We try to feel special because we think that will give our lives meaning and make us fulfilled in being different.\u00a0 This is a misinterpretation of feelings.\u00a0 We want to be useful.\u00a0 When I see a hammer that\u2019s old and has no scratches or dents, i know that\u2019s an unfulfilled hammer.\u00a0 That hammer doesn\u2019t see [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":2339,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_10158666434799935_26707174888":"","twitter_aToyMjM4MTQzMDs=_22381430":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-2337","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/02\/pexels-pixabay-59858.jpg?fit=2000%2C1208&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/pc33gc-BH","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2158,"url":"https:\/\/www.scot.fun\/damentals\/hard-like-a-hammer-easy-like-a-unicorn-unblocked\/","url_meta":{"origin":2337,"position":0},"title":"Hard like a hammer. Easy like a Unicorn. UNBLOCKED","author":"scot","date":"July 30, 2024","format":false,"excerpt":"When I feel stuck. It\u2019s selfish. I want to be in the mindset of creativity and generosity A Hammer not a unicorn we try to feel special because we think that will give our lives meaning and make us fulfilled in being different.\u00a0 THis is a misinterpretation of feelings.\u00a0 We\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/07\/blog-2.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/07\/blog-2.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/07\/blog-2.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/07\/blog-2.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/07\/blog-2.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3617,"url":"https:\/\/www.scot.fun\/damentals\/baking-soda-magic\/","url_meta":{"origin":2337,"position":1},"title":"Baking Soda Magic","author":"scot","date":"April 19, 2023","format":false,"excerpt":"Arm & Hammer baking soda advertised regularly about different uses of it. One ad would be about cleaning laundry, another about baking, another about keeping your fridge smelling nice. We can do the same for our clients, customers, members, fans, whatever. Remind them what\u2019s good about us, and check in\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/04\/Screenshot_2023-04-19_09-27-46.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/04\/Screenshot_2023-04-19_09-27-46.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/04\/Screenshot_2023-04-19_09-27-46.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/04\/Screenshot_2023-04-19_09-27-46.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/04\/Screenshot_2023-04-19_09-27-46.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2185,"url":"https:\/\/www.scot.fun\/damentals\/facebook-ads-are-wasting-entertainment-budgets\/","url_meta":{"origin":2337,"position":2},"title":"Facebook Ads are Wasting Entertainment Budgets!","author":"scot","date":"January 12, 2021","format":false,"excerpt":"My adblocker on Facebook is not working anymore, so I'm seeing a disturbing trend in bad FB ads from entertainment companies. They're bad because. I am not a good target of most of themThe content is not compellingThe content sometimes doesn't even make senseThere is no target audienceThere is no\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/01\/pexels-nick-bondarev-4312072-scaled.jpg?fit=1200%2C778&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/01\/pexels-nick-bondarev-4312072-scaled.jpg?fit=1200%2C778&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/01\/pexels-nick-bondarev-4312072-scaled.jpg?fit=1200%2C778&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/01\/pexels-nick-bondarev-4312072-scaled.jpg?fit=1200%2C778&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/01\/pexels-nick-bondarev-4312072-scaled.jpg?fit=1200%2C778&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1695,"url":"https:\/\/www.scot.fun\/damentals\/help-is-a-one-way-street\/","url_meta":{"origin":2337,"position":3},"title":"Help is a One-Way Street","author":"scot","date":"September 18, 2020","format":false,"excerpt":"Personally, I avoid transactional relationships. I don't do favors that are owed later. Either I want to do something for someone or I don't. Professionally, I try to do as many things to help others as possible. Then, when the work gets bigger, more special, or impacts my life more;\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/09\/ski.jpg?fit=1200%2C726&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/09\/ski.jpg?fit=1200%2C726&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/09\/ski.jpg?fit=1200%2C726&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/09\/ski.jpg?fit=1200%2C726&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/09\/ski.jpg?fit=1200%2C726&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1739,"url":"https:\/\/www.scot.fun\/damentals\/why-try\/","url_meta":{"origin":2337,"position":4},"title":"Why Try?","author":"scot","date":"September 25, 2020","format":false,"excerpt":"At the outset of the pandemic lockdown, I was pretty buoyant. I definitely didn't suspect or hope for the fallout that has happened. So much death and suffering. I was optimistic, as usual, that things would work out. That's a conscious decision I always make. 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That's what it was. Emotion. Showbiz hack #2 Immediacy \/ recency. We can make things better by making them happen nowish. \"I saw this guy a week ago\" is not as good as \"I\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/08\/pexels-brian-lazo-9160944.jpg?fit=1200%2C706&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/08\/pexels-brian-lazo-9160944.jpg?fit=1200%2C706&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/08\/pexels-brian-lazo-9160944.jpg?fit=1200%2C706&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/08\/pexels-brian-lazo-9160944.jpg?fit=1200%2C706&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/08\/pexels-brian-lazo-9160944.jpg?fit=1200%2C706&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts\/2337","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/comments?post=2337"}],"version-history":[{"count":2,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts\/2337\/revisions"}],"predecessor-version":[{"id":2342,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts\/2337\/revisions\/2342"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/media\/2339"}],"wp:attachment":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/media?parent=2337"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/categories?post=2337"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/tags?post=2337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}