{"id":2243,"date":"2021-01-20T06:29:38","date_gmt":"2021-01-20T14:29:38","guid":{"rendered":"https:\/\/www.scot.fun\/damentals\/?p=2243"},"modified":"2021-01-20T06:29:56","modified_gmt":"2021-01-20T14:29:56","slug":"entertainment-higher-than-the-lowest-price","status":"publish","type":"post","link":"https:\/\/www.scot.fun\/damentals\/entertainment-higher-than-the-lowest-price\/","title":{"rendered":"Entertainment : Higher than the Lowest Price"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"621\" data-attachment-id=\"2245\" data-permalink=\"https:\/\/www.scot.fun\/damentals\/entertainment-higher-than-the-lowest-price\/bub\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/01\/bub.jpg?fit=2000%2C1213&amp;ssl=1\" data-orig-size=\"2000,1213\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"bub\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/01\/bub.jpg?fit=1024%2C621&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/01\/bub.jpg?resize=1024%2C621&#038;ssl=1\" alt=\"\" class=\"wp-image-2245\" srcset=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/01\/bub.jpg?resize=1024%2C621&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/01\/bub.jpg?resize=300%2C182&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/01\/bub.jpg?resize=1536%2C932&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/01\/bub.jpg?w=2000&amp;ssl=1 2000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Folks tell me, &#8220;Everyone wants the lowest price.&#8221; I tell them, &#8220;How much is a haircut?&#8221;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Selling things for a price below value is how selling things works.<\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">I want to get a deal. I want others to get a deal. If you don&#8217;t, you&#8217;re a thief. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Getting a deal at a world renowned haircut shop in NYC that guarantees you look good is a different price than getting a deal at a rusty scissors shack in a village in Bali. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Folks tell me, &#8220;Everyone wants the lowest price.&#8221; I tell them, &#8220;How much is a haircut?&#8221; Selling things for a price below value is how selling things works. I want to get a deal. I want others to get a deal. If you don&#8217;t, you&#8217;re a thief. Getting a deal at a world renowned haircut [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":2245,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_10158666434799935_26707174888":"","twitter_aToyMjM4MTQzMDs=_22381430":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-2243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/01\/bub.jpg?fit=2000%2C1213&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/pc33gc-Ab","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3930,"url":"https:\/\/www.scot.fun\/damentals\/give-the-lowest-price-possible\/","url_meta":{"origin":2243,"position":0},"title":"Give the Lowest Price Possible","author":"scot","date":"July 18, 2024","format":false,"excerpt":"From working with a ton of creatives on their pricing, I've found it's important to remember a few things. Artists have good hearts. We want to do things that are generous. We want systems that are sustainable. That means that we need to be able to put love into what\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/07\/Untitled2.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/07\/Untitled2.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/07\/Untitled2.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/07\/Untitled2.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/07\/Untitled2.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3573,"url":"https:\/\/www.scot.fun\/damentals\/gig-proposal-concept\/","url_meta":{"origin":2243,"position":1},"title":"Gig Proposal Concept","author":"scot","date":"February 28, 2023","format":false,"excerpt":"Think about their \u201cpain points\u201d what\u2019s going to cost them time, money, and headaches. Give them three options (three isn't a rule). Give them the best advice we can think of. One option might be free \/ cheap and partially effective, one option might be easy and effective, and one\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/02\/b.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/02\/b.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/02\/b.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/02\/b.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/02\/b.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3219,"url":"https:\/\/www.scot.fun\/damentals\/undercutting-prices\/","url_meta":{"origin":2243,"position":2},"title":"Undercutting Prices","author":"scot","date":"December 13, 2021","format":false,"excerpt":"I believe if a company can offer a service at a lower price than a competitor, it is in the customer's best interest that they do. If you can prove that you offer something better for your client than a part-time pro then you will get the gig. If not,\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/12\/ok.jpg?fit=1200%2C747&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/12\/ok.jpg?fit=1200%2C747&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/12\/ok.jpg?fit=1200%2C747&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/12\/ok.jpg?fit=1200%2C747&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/12\/ok.jpg?fit=1200%2C747&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2204,"url":"https:\/\/www.scot.fun\/damentals\/entertainment-sales-feel-icky\/","url_meta":{"origin":2243,"position":3},"title":"Entertainment Sales Don&#8217;t Need to Feel Icky","author":"scot","date":"January 15, 2021","format":false,"excerpt":"Creators who can easily get in the zone of generosity, generation, and joy when creating say to me on the regular \"I don't like to sell my work, because it feels gross.\" We think we need to switch roles for these vastly different tasks. When I coach them thru the\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/01\/fac.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/01\/fac.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/01\/fac.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/01\/fac.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/01\/fac.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":4221,"url":"https:\/\/www.scot.fun\/damentals\/trust\/","url_meta":{"origin":2243,"position":4},"title":"Trust","author":"scot","date":"September 5, 2024","format":false,"excerpt":"Many creatives are super concerned with trust. This can work against us. Being confident and answering questions directly and honestly builds trust. Using \"salesy\" and subjective language doesn't build trust. To keep it simple, we make it simple. Making it simple for a customer is the complicated work that we\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/09\/blog-4.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/09\/blog-4.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/09\/blog-4.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/09\/blog-4.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/09\/blog-4.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2252,"url":"https:\/\/www.scot.fun\/damentals\/entertainment-macrobrand-microbrand\/","url_meta":{"origin":2243,"position":5},"title":"Entertainment Macrobrand + Microbrand","author":"scot","date":"January 24, 2021","format":false,"excerpt":"We want our brands (or the message that we're consistently putting out into the world) to be as specific to our audience as possible. It's great if we need 50 fans to support our project and we have a message that speaks directly to only those 50 people. As our\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/01\/pexels-kaique-rocha-3135801.jpg?fit=1200%2C765&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/01\/pexels-kaique-rocha-3135801.jpg?fit=1200%2C765&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/01\/pexels-kaique-rocha-3135801.jpg?fit=1200%2C765&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/01\/pexels-kaique-rocha-3135801.jpg?fit=1200%2C765&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/01\/pexels-kaique-rocha-3135801.jpg?fit=1200%2C765&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts\/2243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/comments?post=2243"}],"version-history":[{"count":2,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts\/2243\/revisions"}],"predecessor-version":[{"id":2247,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts\/2243\/revisions\/2247"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/media\/2245"}],"wp:attachment":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/media?parent=2243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/categories?post=2243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/tags?post=2243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}