{"id":2231,"date":"2021-01-19T10:31:37","date_gmt":"2021-01-19T18:31:37","guid":{"rendered":"https:\/\/www.scot.fun\/damentals\/?p=2231"},"modified":"2021-01-19T10:42:51","modified_gmt":"2021-01-19T18:42:51","slug":"how-our-brands-save-us","status":"publish","type":"post","link":"https:\/\/www.scot.fun\/damentals\/how-our-brands-save-us\/","title":{"rendered":"How Our Brands Save Us"},"content":{"rendered":"\n
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Having a strong brand<\/a> saves us time, money, and headaches. A common thinking among independent entertainment people is that a brand is a device for commercializing or deceiving fans \/ consumers.<\/p>\n\n\n\n

A brand is for communication<\/h2>\n\n\n\n

No matter how important our work is, it’s not as important to others as it is to us. We can’t expect others to spend enough time understanding our work so that they appreciate it in the same way we do. They will not get the whole picture. Most will not get even a big picture. So, if most people only get a small picture of what we do, it’s our job to communicate that small picture with the most honesty and clarity.<\/p>\n\n\n\n

This honest small picture is the brand. <\/p>\n\n\n\n

We are window dressers for someone peeking through a keyhole.<\/p><\/blockquote>\n\n\n\n

When an isolated ADHD teenager takes a glimpse at the cover of my book and sees that the book is made for isolated ADHD teenagers, that’s more important than the other aspects of the book that are also important. That teenager doesn’t need to know that the book is set in Idaho, or that the main character’s parents are divorced, or that the writing is in iambic pentameter as much as they need to know that this book is written for them.<\/p>\n\n\n\n

It’s great that a brand draws in the right customers.<\/p>\n\n\n\n

Then, the book content sticks to the brand. The story is an empowering or heart-tugging story for ADHD isolated teenagers. <\/p>\n\n\n\n

The content on-brand serves the customer.<\/p>\n\n\n\n

Then, the message that that teenager takes with them is a clear message about what the book is and who it’s for. It’s either for other people like them, or it’s for readers who want to understand people like them. Again, we’re empowering our audience by giving them clear tools to share and connect with others.<\/p>\n\n\n\n

The more branded, the more rewarding + the more remarkable<\/h2>\n\n\n\n

So, our branding is a service to our audience all the way down the line and our branding (if strong) is integrated into every part of our creation.<\/p>\n\n\n\n

I understand being unremarkable. <\/h2>\n\n\n\n

I love bending genres and creating things nobody knows how to characterize. I marketed myself for a long time as “Pancake Juggler” which is interesting, but not remarkable. It’s hard to remark on it. The descriptions of people who saw my shows got even more muddied.<\/p>\n\n\n\n

Because of this weak brand, I was constantly questioning…<\/p>\n\n\n\n