{"id":2195,"date":"2021-01-13T09:28:55","date_gmt":"2021-01-13T17:28:55","guid":{"rendered":"https:\/\/www.scot.fun\/damentals\/?p=2195"},"modified":"2021-01-13T09:31:15","modified_gmt":"2021-01-13T17:31:15","slug":"yes-questions-suck","status":"publish","type":"post","link":"https:\/\/www.scot.fun\/damentals\/yes-questions-suck\/","title":{"rendered":"YES. Questions Suck!"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"758\" data-attachment-id=\"2197\" data-permalink=\"https:\/\/www.scot.fun\/damentals\/yes-questions-suck\/grapes\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/01\/grapes.jpg?fit=2000%2C1480&amp;ssl=1\" data-orig-size=\"2000,1480\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"grapes\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/01\/grapes.jpg?fit=1024%2C758&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/01\/grapes.jpg?resize=1024%2C758&#038;ssl=1\" alt=\"\" class=\"wp-image-2197\" srcset=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/01\/grapes.jpg?resize=1024%2C758&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/01\/grapes.jpg?resize=300%2C222&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/01\/grapes.jpg?resize=1536%2C1137&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/01\/grapes.jpg?w=2000&amp;ssl=1 2000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing our entertainment is not about wandering or pulling. It&#8217;s about serving. We have the chance to serve with every single thing that we do. Here are two headlines. One serves. One sucks.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>What&#8217;s the Circus Delirious difference?<\/li><li>Circus Delirious is the most outlandish fire show in England!<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Don&#8217;t Waste Time<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tell me what&#8217;s up! I have other stuff to do.  If my time isn&#8217;t respected in a headline, it&#8217;s probably not going to be respected with the other things the company does.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Readers Will Quit<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If a reader (viewer, listener, etc) isn&#8217;t served, they will quit taking in what we&#8217;re saying. We gotta give them something before they go &#8211; a gift that they can remember us by.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Question is there<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If we get afraid that we are not being compelling without a question, we can make a compelling statement. Make it compelling! <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When we give audiences something, and make it interesting, they want to see what the next thing is because they assume we will give them something else. When the headline, or the lead-in is a question, there is no guarantee there&#8217;s an answer anywhere.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Make bold, dense statements.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We are <a href=\"https:\/\/www.scot.fun\/damentals\/entertainment-not-worth-3-seconds\/\">commitment chunking<\/a> thru positive reinforcement. It&#8217;s the same when we&#8217;re creating entertainment for consumption. <\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>We set down a treat at the end of a hallway. <\/li><li>They take the treat and see the light around the corner. <\/li><li>They turn the corner and see another treat.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">We don&#8217;t hold back the treats behind questions. We don&#8217;t put up a sign that says &#8220;Treat around the corner&#8221;&#8230;. or worse &#8220;Is there a treat around the corner?&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Got Milk? sucks for us<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">So many companies have tried to duplicate the &#8220;Got Milk?&#8221; campaign. It doesn&#8217;t work. <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>People know exactly what milk is. There was no new offering, so nothing new to communicate<\/li><li>The milk folks have billions to spend on advertising<\/li><li>The commercials were funny and the phrase was improper English. Both of these things were novel in advertising at the time<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Marketing our entertainment is not about wandering or pulling. It&#8217;s about serving. We have the chance to serve with every single thing that we do. Here are two headlines. One serves. One sucks. What&#8217;s the Circus Delirious difference? Circus Delirious is the most outlandish fire show in England! Don&#8217;t Waste Time Tell me what&#8217;s up! [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":2197,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_10158666434799935_26707174888":"","twitter_aToyMjM4MTQzMDs=_22381430":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-2195","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/01\/grapes.jpg?fit=2000%2C1480&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/pc33gc-zp","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1123,"url":"https:\/\/www.scot.fun\/damentals\/down-w-circus-quo\/","url_meta":{"origin":2195,"position":0},"title":"Down w\/ Circus Quo","author":"scot","date":"July 9, 2020","format":false,"excerpt":"I am an anti-circus circus pro. My dad was in the press and he got free tickets to the Ringling Bros and Barnum and Bailey Circus and to Disney on Ice. I was afraid of clowns. I started doing magic shows for money when I was 11. At age 15,\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/07\/dirty-horror-duck-3348.jpg?fit=1200%2C739&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/07\/dirty-horror-duck-3348.jpg?fit=1200%2C739&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/07\/dirty-horror-duck-3348.jpg?fit=1200%2C739&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/07\/dirty-horror-duck-3348.jpg?fit=1200%2C739&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/07\/dirty-horror-duck-3348.jpg?fit=1200%2C739&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3114,"url":"https:\/\/www.scot.fun\/damentals\/casting-breakdown\/","url_meta":{"origin":2195,"position":1},"title":"Casting Breakdown","author":"scot","date":"November 3, 2021","format":false,"excerpt":"It's a generous thing to create a casting breakdown when asking an entertainer to do a job. A breakdown lists the details of the gig as thoroughly as possible so that a potential hire can imagine the entire job. HERE's an example - to submit for this job, send an\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/11\/pexels-brett-sayles-4339335.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/11\/pexels-brett-sayles-4339335.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/11\/pexels-brett-sayles-4339335.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/11\/pexels-brett-sayles-4339335.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/11\/pexels-brett-sayles-4339335.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":4426,"url":"https:\/\/www.scot.fun\/damentals\/scot-nery-gig-exchange\/","url_meta":{"origin":2195,"position":2},"title":"Gig Exchange","author":"scot","date":"December 6, 2024","format":false,"excerpt":"welcome to variety + circus gig exchange via Scot Nery It's a place for unwanted or hard to cast gigs. Entertainers find exciting gigs... Bookers find entertaining people. We make it the right fit. Join Our Facebook Group How to Join If you're new to our group, follow these simple\u2026","rel":"","context":"With 1 comment","block_context":{"text":"With 1 comment","link":"https:\/\/www.scot.fun\/damentals\/scot-nery-gig-exchange\/#comments"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/12\/447732984_979144750677015_8628402904334894964_n.jpg?fit=1200%2C674&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/12\/447732984_979144750677015_8628402904334894964_n.jpg?fit=1200%2C674&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/12\/447732984_979144750677015_8628402904334894964_n.jpg?fit=1200%2C674&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/12\/447732984_979144750677015_8628402904334894964_n.jpg?fit=1200%2C674&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/12\/447732984_979144750677015_8628402904334894964_n.jpg?fit=1200%2C674&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3361,"url":"https:\/\/www.scot.fun\/damentals\/multi-service-trap\/","url_meta":{"origin":2195,"position":3},"title":"Multi-service Trap","author":"scot","date":"July 2, 2022","format":false,"excerpt":"We probably all have more than one thing to offer as entertainment pros. We can offer a small show or a big show; a dirty show or a clean show; a short one or a long one. We have 8 different costume styles. The multitude is a negative I am\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/07\/barbles.jpg?fit=1200%2C708&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/07\/barbles.jpg?fit=1200%2C708&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/07\/barbles.jpg?fit=1200%2C708&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/07\/barbles.jpg?fit=1200%2C708&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/07\/barbles.jpg?fit=1200%2C708&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3303,"url":"https:\/\/www.scot.fun\/damentals\/be-a-hype-daddy\/","url_meta":{"origin":2195,"position":4},"title":"Be a Hype Daddy","author":"scot","date":"June 19, 2022","format":false,"excerpt":"As a new father on Father's Day, I'm seeing how insecure I feel about how I'm showing up. This insecurity is more limiting than any of my other limitations. I see that when my dad was feeling insecure he was mean because he wanted control. He wanted to make good\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/06\/pexels-craig-mckay-842980.jpg?fit=1200%2C718&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/06\/pexels-craig-mckay-842980.jpg?fit=1200%2C718&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/06\/pexels-craig-mckay-842980.jpg?fit=1200%2C718&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/06\/pexels-craig-mckay-842980.jpg?fit=1200%2C718&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/06\/pexels-craig-mckay-842980.jpg?fit=1200%2C718&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":821,"url":"https:\/\/www.scot.fun\/damentals\/the-sheep-in-show-biz\/","url_meta":{"origin":2195,"position":5},"title":"The Sheep in Show Biz","author":"scot","date":"May 31, 2020","format":false,"excerpt":"We're all in this business to make people happy, right? Not me! I want to make them sheep","rel":"","context":"With 2 comments","block_context":{"text":"With 2 comments","link":"https:\/\/www.scot.fun\/damentals\/the-sheep-in-show-biz\/#comments"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/05\/animal-black-and-white-blur-calf-551623.png?fit=1200%2C587&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/05\/animal-black-and-white-blur-calf-551623.png?fit=1200%2C587&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/05\/animal-black-and-white-blur-calf-551623.png?fit=1200%2C587&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/05\/animal-black-and-white-blur-calf-551623.png?fit=1200%2C587&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/05\/animal-black-and-white-blur-calf-551623.png?fit=1200%2C587&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts\/2195","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/comments?post=2195"}],"version-history":[{"count":4,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts\/2195\/revisions"}],"predecessor-version":[{"id":2203,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts\/2195\/revisions\/2203"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/media\/2197"}],"wp:attachment":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/media?parent=2195"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/categories?post=2195"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/tags?post=2195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}