{"id":2076,"date":"2020-12-02T14:06:35","date_gmt":"2020-12-02T22:06:35","guid":{"rendered":"https:\/\/www.scot.fun\/damentals\/?p=2076"},"modified":"2020-12-02T14:09:28","modified_gmt":"2020-12-02T22:09:28","slug":"how-to-undervalue-entertainment","status":"publish","type":"post","link":"https:\/\/www.scot.fun\/damentals\/how-to-undervalue-entertainment\/","title":{"rendered":"How To Undervalue Entertainment!"},"content":{"rendered":"\n
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I am an advocate of value-based pricing. If the entertainment we provide is so simplified, generic, automated, and scaleable all customers get the same price, then that’s a wonderful load off. Unfortunately, that’s nearly never the case.<\/p>\n\n\n\n

I know it’s hard to look at one’s self and see all that we put in. I see this issue over and over in my clients. It gets easier after someone’s guided us through the process with our own specific details. Here is a template, though.<\/p>\n\n\n\n

We can devalue ourselves easily by thinking we’re offering one thing.<\/p><\/blockquote>\n\n\n\n

If we think “I’m offering one thing. It’s a singing telegram. Therefore, my singing telegram is worth as much as any other singing telegram.” This is where we get into this whole terrible mindset that I fight so much against. <\/p>\n\n\n\n

Not all singing telegrams are the same<\/h2>\n\n\n\n

We wouldn’t expect a singing telegram from Rihanna to be the same price as one from Lady Down The Street or a character actor from a Disney show. <\/p>\n\n\n\n

This is not just arbitrary telegram price + added celebrity expense. By breaking down and understanding that value is full of lots of parts, we can make it easier to see our value.<\/p>\n\n\n\n

Lady Down the Street<\/strong><\/p>\n\n\n\n