{"id":2066,"date":"2020-12-01T07:56:35","date_gmt":"2020-12-01T15:56:35","guid":{"rendered":"https:\/\/www.scot.fun\/damentals\/?p=2066"},"modified":"2020-12-01T07:56:39","modified_gmt":"2020-12-01T15:56:39","slug":"ultimate-entertainment-advertising-is-not-subjective","status":"publish","type":"post","link":"https:\/\/www.scot.fun\/damentals\/ultimate-entertainment-advertising-is-not-subjective\/","title":{"rendered":"Ultimate Entertainment Advertising is not Subjective"},"content":{"rendered":"\n
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When reaching out to a customer, the honest entertainer doesn’t want to sell them a thing they don’t want. Many of us were raised with this swindling PT Barnum idea of businesses vs. consumers. That’s not how I want to live – trying to keep up with lies; having customers a little dissatisfied.<\/p>\n\n\n\n

We’re not trying to con. We’re not even trying to convince. We know what our value is, and we’re trying to communicate that value clearly.<\/p>\n\n\n\n

When we present our value, we use positive wording, but we don’t need to make it flowery or make things look better than they are. <\/p>\n\n\n\n

  1. What does our customer want?<\/strong><\/li>
  2. Do we give them that thing better<\/strong> than anyone available to them?<\/li>
  3. How will they know?<\/strong><\/li><\/ol>\n\n\n\n

    A comedy club booker wants guaranteed entertainment success<\/h2>\n\n\n\n

    A comedy club booker generally either wants a comedian that will sell more tickets or will satisfy the existing customers. This is the want<\/strong>. Comedians often confuse this with thinking the booker wants the funniest mofos, or the most kiss-uppiest mofos. Sometimes these qualities coincide, but think of how many other ways there are to satisfy the wants of the booker.<\/p>\n\n\n\n

    The booker often has access to lots of performers. Lots and lots – so many that they are more likely to lose track of who’s available to them than to have trouble finding someone good. A gatekeeper like this with lots of access to resources looks at multiple qualities in a performer and weighs a collection of factors in deciding who’s better<\/strong>. <\/p>\n\n\n\n

    The booker is on alert for red flags and green flags to help determine the better booking. While emotion is a part of every decision, the facts of message the comic puts forward will position comic. <\/p>\n\n\n\n

    A comedian who thinks a booker wants a funny mofo, might send a video of riffs that are genius, crowd work, heckler responses, pictures with celebrities laughing. A comedian who thinks a booker wants success would have a consistent, solid set recorded in front of a packed audience in a popular club, with dependable laughs throughout.<\/p>\n\n\n\n

    We don’t deliver half-way<\/h2>\n\n\n\n

    When communicating our value to our customer, we deliver 100% objective truth (or as close as we can get with our puny human brains). Five stars on yelp says a lot more than “A wonderful restaurant with yummy food.”<\/p>\n\n\n\n

    We also don’t show customers the product or the raw service and leave it up to them to decide whether it’s best. That would not be helpful. <\/p>\n\n\n\n

    If I’m a house painter and I show a person picture of a green house I painted, it’s on them to decide what’s up…<\/p>\n\n\n\n