{"id":2020,"date":"2020-11-20T07:14:57","date_gmt":"2020-11-20T15:14:57","guid":{"rendered":"https:\/\/www.scot.fun\/damentals\/?p=2020"},"modified":"2020-11-20T07:22:17","modified_gmt":"2020-11-20T15:22:17","slug":"when-the-media-calls","status":"publish","type":"post","link":"https:\/\/www.scot.fun\/damentals\/when-the-media-calls\/","title":{"rendered":"When The Media Calls"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"669\" data-attachment-id=\"2022\" data-permalink=\"https:\/\/www.scot.fun\/damentals\/when-the-media-calls\/pexels-nick-bondarev-5017022\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/11\/pexels-nick-bondarev-5017022.jpg?fit=2000%2C1307&amp;ssl=1\" data-orig-size=\"2000,1307\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"pexels-nick-bondarev-5017022\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/11\/pexels-nick-bondarev-5017022.jpg?fit=1024%2C669&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/11\/pexels-nick-bondarev-5017022.jpg?resize=1024%2C669&#038;ssl=1\" alt=\"\" class=\"wp-image-2022\" srcset=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/11\/pexels-nick-bondarev-5017022.jpg?resize=1024%2C669&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/11\/pexels-nick-bondarev-5017022.jpg?resize=300%2C196&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/11\/pexels-nick-bondarev-5017022.jpg?resize=1536%2C1004&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/11\/pexels-nick-bondarev-5017022.jpg?w=2000&amp;ssl=1 2000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">We got an interview with either a typed out thing like a blog or magazine, or a recorded thing like a podcast or morning news! There&#8217;s a lot more that can be done than may at first appear!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">This is not passive<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It might seem like journalists \/ influencers own their space and need us to respond to them, but they are desperate for great content. They let us in because they think we have great content to share. We could be passive and they could get the minimum out of us or we could show up with guns blazing and give them something really awesome.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When someone asks &#8220;So, you&#8217;ve been eating ropes on stage for how long?&#8221; We can answer in a million ways. EG<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>12 years<\/li><li>never done that<\/li><li>Way longer than I thought I would&#8230; when I started, they were just strings, and nobody paid attention to me, but&#8230;<\/li><li>Well, it starts before the stage. When my loving grandmother adopted me at age 11 I had no friends and she encouraged me to make friends of inanimate objects&#8230;<\/li><li>It&#8217;s been over a decade, and I know it seems weird, but the thing I&#8217;ve learned from this career&#8230;<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/dj9VF7LyffU?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;start=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><figcaption>check out Mark Proksch pranking one of his news groups. Complete control.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">We can also make the questions<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Often, we can propose a leading question to the interviewer, or volunteer an extra story to give more and get our point across. Interviewers need to make up questions for deadbeat guests, so if they know that an interesting question will make them look good and get us into a juicy story or joke, bonsai!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Late night show interviews are sometimes interviews, but usually they&#8217;re guest lead setups for responses.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/MCaljpu1bW4?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><figcaption>Conan doesn&#8217;t care about a show in Reno&#8230; and that&#8217;s not an interesting question, unless it&#8217;s going somewhere<\/figcaption><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>We can create the reality<\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond questions, we can frame our introductions or the context the media sets for us. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">My favorite is Rubberboy Daniel Browning Smith &#8212; who was arguably the most flexible man in the world &#8212; started telling everyone he was the most flexible man in the world (no way to measure that) and Ripley&#8217;s called him &#8220;the most flexible man in the world.&#8221; Then, he had that quote to use.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Similarly, my press releases for my cooking show Crash Course said &#8220;Julia Child meets Jackass&#8221; And Oakland Tribune called my show &#8220;Emeril meets Johnny Knoxville!&#8221; <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They say it, they&#8217;re the source. We&#8217;re the winners!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Get some objectives<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Three common goals for an appearance or an article:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>clarify what&#8217;s happening<\/strong> = tell the world the who, what, why, when, where of what it is that&#8217;s news.<\/li><li><strong>call to action<\/strong> = Get the people consuming the media to do something &#8211; go to a special offer on a website, call a number, etc<\/li><li><strong>get clippings<\/strong> = either get a quotable quote from the writing, or some footage to use in our future promos.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Getting attention is not enough. Let&#8217;s go for the gold and use that attention to entertain more folks.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Two more tips&#8230;<\/p><\/blockquote>\n\n\n\n<ol class=\"wp-block-list\"><li>Use emotion to draw people in. Tell stories, expose vulnerabilities and feelings so that people connect. We are entertainers, let&#8217;s make a custom entertainment thing for these appearances.<\/li><li>If it&#8217;s a written article, I always see if I can do the interview in written form. Spoken answers can come across wrong or shallow.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We got an interview with either a typed out thing like a blog or magazine, or a recorded thing like a podcast or morning news! There&#8217;s a lot more that can be done than may at first appear! This is not passive It might seem like journalists \/ influencers own their space and need us [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":2022,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_10158666434799935_26707174888":"","twitter_aToyMjM4MTQzMDs=_22381430":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-2020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/11\/pexels-nick-bondarev-5017022.jpg?fit=2000%2C1307&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/pc33gc-wA","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3464,"url":"https:\/\/www.scot.fun\/damentals\/segmentation-the-powers-in-the-format\/","url_meta":{"origin":2020,"position":0},"title":"Segmentation : the power&#8217;s in the format","author":"scot","date":"November 9, 2022","format":false,"excerpt":"If we don't have content for a long thing ( a meeting session, a performance, a speech, etc ) we can think of it as promise and fulfillment. Making a promise of some great reward in an hour can be big. The easy solution is to make smaller promises. 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The user downloads the virus, then shares. The common belief about viral content (videos, articles, memes, etc.) is that they\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/07\/breaded-shrimp-on-black-background-4049949.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/07\/breaded-shrimp-on-black-background-4049949.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/07\/breaded-shrimp-on-black-background-4049949.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/07\/breaded-shrimp-on-black-background-4049949.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/07\/breaded-shrimp-on-black-background-4049949.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1298,"url":"https:\/\/www.scot.fun\/damentals\/3-qualities-that-die-in-a-live-stream\/","url_meta":{"origin":2020,"position":2},"title":"3 Qualities That DIE In A Live Stream","author":"scot","date":"July 24, 2020","format":false,"excerpt":"Zoom can eat it! When it comes to live streaming shows, everyone sucks pretty bad. That's a bad thing for audiences, but a good thing for you if you're just starting out. You can be a big fish. A long time ago, I wrote about THE 5 ELEMENTS OF A\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/07\/close-up-photo-of-white-and-red-fish-2599869.jpg?fit=1200%2C859&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/07\/close-up-photo-of-white-and-red-fish-2599869.jpg?fit=1200%2C859&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/07\/close-up-photo-of-white-and-red-fish-2599869.jpg?fit=1200%2C859&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/07\/close-up-photo-of-white-and-red-fish-2599869.jpg?fit=1200%2C859&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/07\/close-up-photo-of-white-and-red-fish-2599869.jpg?fit=1200%2C859&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":935,"url":"https:\/\/www.scot.fun\/damentals\/no-voice-no-awesome\/","url_meta":{"origin":2020,"position":3},"title":"No voice, no awesome","author":"scot","date":"June 13, 2020","format":false,"excerpt":"In some ways collaboration is a waste of creative time Gimme a person People relate to people. What people want from entertainment is people. They want the things they like, the things they don't like, the flaws, the achievements, the opinions, the fears. People are imperfect, but they feel concrete\u2026","rel":"","context":"With 2 comments","block_context":{"text":"With 2 comments","link":"https:\/\/www.scot.fun\/damentals\/no-voice-no-awesome\/#comments"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/06\/woman-playing-tennis-3396284.jpg?fit=1200%2C733&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/06\/woman-playing-tennis-3396284.jpg?fit=1200%2C733&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/06\/woman-playing-tennis-3396284.jpg?fit=1200%2C733&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/06\/woman-playing-tennis-3396284.jpg?fit=1200%2C733&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/06\/woman-playing-tennis-3396284.jpg?fit=1200%2C733&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2804,"url":"https:\/\/www.scot.fun\/damentals\/omg-emotions-please\/","url_meta":{"origin":2020,"position":4},"title":"OMG! Emotions, Please!","author":"scot","date":"August 17, 2021","format":false,"excerpt":"I'm from the magic and juggling world. We are often seen as cheezy. That's another word for shallow. Great jugglers and great magicians bring in their humanity. One thing humans have... emotions! Easy trick: include emotions in what we do. This applies to any entertainment. Audiences can not absorb anything\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/08\/pexels-adrianna-calvo-4615139.jpg?fit=1200%2C766&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/08\/pexels-adrianna-calvo-4615139.jpg?fit=1200%2C766&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/08\/pexels-adrianna-calvo-4615139.jpg?fit=1200%2C766&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/08\/pexels-adrianna-calvo-4615139.jpg?fit=1200%2C766&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/08\/pexels-adrianna-calvo-4615139.jpg?fit=1200%2C766&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3815,"url":"https:\/\/www.scot.fun\/damentals\/how-do-you-step-into-fear-of-great-things\/","url_meta":{"origin":2020,"position":5},"title":"How do you step into fear of great things?","author":"scot","date":"September 21, 2023","format":false,"excerpt":"1\ufe0f\u20e3 get logical about it2\ufe0f\u20e3 write down the things that make us fearful3\ufe0f\u20e3 remove the things from that list that don\u2019t matter \/ aren\u2019t true4\ufe0f\u20e3 figure out why we\u2019re doing the thing5\ufe0f\u20e3 figure out the higher reason we\u2019re doing that thing6\ufe0f\u20e3 change the thing to remove some of the scary\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts\/2020","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/comments?post=2020"}],"version-history":[{"count":3,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts\/2020\/revisions"}],"predecessor-version":[{"id":2025,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts\/2020\/revisions\/2025"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/media\/2022"}],"wp:attachment":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/media?parent=2020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/categories?post=2020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/tags?post=2020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}