{"id":1947,"date":"2020-11-10T10:47:17","date_gmt":"2020-11-10T18:47:17","guid":{"rendered":"https:\/\/www.scot.fun\/damentals\/?p=1947"},"modified":"2020-11-12T06:47:34","modified_gmt":"2020-11-12T14:47:34","slug":"the-suckiest-entertainment","status":"publish","type":"post","link":"https:\/\/www.scot.fun\/damentals\/the-suckiest-entertainment\/","title":{"rendered":"The Suckiest Entertainment"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" data-attachment-id=\"1949\" data-permalink=\"https:\/\/www.scot.fun\/damentals\/the-suckiest-entertainment\/worm\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/11\/worm.jpg?fit=2000%2C1333&amp;ssl=1\" data-orig-size=\"2000,1333\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"worm\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/11\/worm.jpg?fit=1024%2C682&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/11\/worm.jpg?resize=1024%2C682&#038;ssl=1\" alt=\"\" class=\"wp-image-1949\" srcset=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/11\/worm.jpg?resize=1024%2C682&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/11\/worm.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/11\/worm.jpg?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/11\/worm.jpg?w=2000&amp;ssl=1 2000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Some people think entertainment is about being &#8220;good.&#8221; Build it and they will come. It&#8217;s kinda true, but kinda not. There is no universal good. Even people who are taste-makers and thought-leaders don&#8217;t know what will be good. Even Quibi, with its $1.75 billion couldn&#8217;t guess what would be good. Even I didn&#8217;t predict good&#8230;ME!<\/p>\n\n\n\n<p>What&#8217;s good is what sucks &#8212; the stuff that pulls in the audience. The wind doesn&#8217;t blow, it works like a drinking straw. A low pressure area attracts movement. When entertainment sucks, it creates an opening that is just right for people.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">This is our job<\/h2>\n\n\n\n<p>Our job is to suck people in &#8211; to make a thing that serves certain people in such a big way that it doesn&#8217;t take a fancy sales pitch.<\/p>\n\n\n\n<p>The concept that we need to blow and blow to get everyone to know and like what we&#8217;re doing is not sustainable. We make something that really works for people and it will really work for us.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Some people think entertainment is about being &#8220;good.&#8221; Build it and they will come. It&#8217;s kinda true, but kinda not. There is no universal good. Even people who are taste-makers and thought-leaders don&#8217;t know what will be good. Even Quibi, with its $1.75 billion couldn&#8217;t guess what would be good. Even I didn&#8217;t predict good&#8230;ME! [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":1949,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_10158666434799935_26707174888":"","twitter_aToyMjM4MTQzMDs=_22381430":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-1947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/11\/worm.jpg?fit=2000%2C1333&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/pc33gc-vp","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":995,"url":"https:\/\/www.scot.fun\/damentals\/performing-in-the-cloud-dark-clouds\/","url_meta":{"origin":1947,"position":0},"title":"Performing in the cloud &#8211; dark clouds","author":"scot","date":"June 20, 2020","format":false,"excerpt":"Entertainment is about humans. We want to see good humans. We think we're one of them... Or, we want to see bad humans to make us feel better. I don't have words for these things This belief in good people is the opposite of cynical. In English, we only have\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/06\/photo-of-electrical-wires-3616745.jpg?fit=1200%2C755&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/06\/photo-of-electrical-wires-3616745.jpg?fit=1200%2C755&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/06\/photo-of-electrical-wires-3616745.jpg?fit=1200%2C755&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/06\/photo-of-electrical-wires-3616745.jpg?fit=1200%2C755&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/06\/photo-of-electrical-wires-3616745.jpg?fit=1200%2C755&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1328,"url":"https:\/\/www.scot.fun\/damentals\/your-entertainment-companys-logo-sucks\/","url_meta":{"origin":1947,"position":1},"title":"Your Entertainment Company&#8217;s Logo Sucks","author":"scot","date":"July 29, 2020","format":false,"excerpt":"Don't waste your time on getting a terrible logo made. People come to me all the time to help them with something that will not improve their business. A logo for a small company is the best example of this. I will not accept payment for any job that doesn't\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/07\/man-in-black-top-wearing-headphones-showing-his-tattoos-838696.jpg?fit=1200%2C899&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/07\/man-in-black-top-wearing-headphones-showing-his-tattoos-838696.jpg?fit=1200%2C899&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/07\/man-in-black-top-wearing-headphones-showing-his-tattoos-838696.jpg?fit=1200%2C899&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/07\/man-in-black-top-wearing-headphones-showing-his-tattoos-838696.jpg?fit=1200%2C899&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/07\/man-in-black-top-wearing-headphones-showing-his-tattoos-838696.jpg?fit=1200%2C899&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":924,"url":"https:\/\/www.scot.fun\/damentals\/virtual-show-value\/","url_meta":{"origin":1947,"position":2},"title":"$ Virtual Show Value $","author":"scot","date":"June 11, 2020","format":false,"excerpt":"The switch happened before we knew it and tons of people were suddenly making things from home. Putting a stage show on camera sucks Doing an IRL show without the live audience reaction, without the communal feel, without the environment, without the grandness, without the exclusivity, without the focus is\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/06\/man-in-gray-polo-shirt-sitting-on-blue-couch-4408466-1.jpg?fit=1200%2C984&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/06\/man-in-gray-polo-shirt-sitting-on-blue-couch-4408466-1.jpg?fit=1200%2C984&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/06\/man-in-gray-polo-shirt-sitting-on-blue-couch-4408466-1.jpg?fit=1200%2C984&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/06\/man-in-gray-polo-shirt-sitting-on-blue-couch-4408466-1.jpg?fit=1200%2C984&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/06\/man-in-gray-polo-shirt-sitting-on-blue-couch-4408466-1.jpg?fit=1200%2C984&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2195,"url":"https:\/\/www.scot.fun\/damentals\/yes-questions-suck\/","url_meta":{"origin":1947,"position":3},"title":"YES. Questions Suck!","author":"scot","date":"January 13, 2021","format":false,"excerpt":"Marketing our entertainment is not about wandering or pulling. It's about serving. We have the chance to serve with every single thing that we do. Here are two headlines. One serves. One sucks. What's the Circus Delirious difference?Circus Delirious is the most outlandish fire show in England! Don't Waste Time\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/01\/grapes.jpg?fit=1200%2C888&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/01\/grapes.jpg?fit=1200%2C888&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/01\/grapes.jpg?fit=1200%2C888&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/01\/grapes.jpg?fit=1200%2C888&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/01\/grapes.jpg?fit=1200%2C888&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":691,"url":"https:\/\/www.scot.fun\/damentals\/2-ways-your-website-sucks\/","url_meta":{"origin":1947,"position":4},"title":"2 Ways Your Website Sucks","author":"scot","date":"May 23, 2020","format":false,"excerpt":"Entertainment companies and entertainers get dragged into this idea of making a super great website because they think it will open the money faucet for their biz. This is not true. You don't need a website at all to close a deal in 2020. \"But what if the prospective client\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/10\/artificial-banana-banting-beef-208450-1024x683-1.jpg?fit=1024%2C683&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/10\/artificial-banana-banting-beef-208450-1024x683-1.jpg?fit=1024%2C683&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/10\/artificial-banana-banting-beef-208450-1024x683-1.jpg?fit=1024%2C683&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/10\/artificial-banana-banting-beef-208450-1024x683-1.jpg?fit=1024%2C683&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":2286,"url":"https:\/\/www.scot.fun\/damentals\/entertainment-not-pivoting-is-weird\/","url_meta":{"origin":1947,"position":5},"title":"Entertainment NOT Pivoting is Weird","author":"scot","date":"January 26, 2021","format":false,"excerpt":"With our global economy changes, people are using the word 'pivot' more and acting like it's an abrupt, new activity. It's not new. Being FORCED into a pivot is not new. Companies are forced into changing direction all the time. Coca Cola used to be a cocaine drink. 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