{"id":1599,"date":"2020-09-05T20:50:41","date_gmt":"2020-09-06T03:50:41","guid":{"rendered":"https:\/\/www.scot.fun\/damentals\/?p=1599"},"modified":"2020-09-10T22:59:57","modified_gmt":"2020-09-11T05:59:57","slug":"the-instant-court-of-entertainment-promotion","status":"publish","type":"post","link":"https:\/\/www.scot.fun\/damentals\/the-instant-court-of-entertainment-promotion\/","title":{"rendered":"The Instant Court of Entertainment Promotion"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"680\" data-attachment-id=\"1601\" data-permalink=\"https:\/\/www.scot.fun\/damentals\/the-instant-court-of-entertainment-promotion\/pexels-pixabay-35860\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/09\/pexels-pixabay-35860.jpg?fit=2000%2C1329&amp;ssl=1\" data-orig-size=\"2000,1329\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"pexels-pixabay-35860\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/09\/pexels-pixabay-35860.jpg?fit=1024%2C680&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/09\/pexels-pixabay-35860.jpg?resize=1024%2C680&#038;ssl=1\" alt=\"\" class=\"wp-image-1601\" srcset=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/09\/pexels-pixabay-35860.jpg?resize=1024%2C680&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/09\/pexels-pixabay-35860.jpg?resize=300%2C199&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/09\/pexels-pixabay-35860.jpg?resize=1536%2C1021&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/09\/pexels-pixabay-35860.jpg?w=2000&amp;ssl=1 2000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Promoting our stuff happens so fast now. Videos are under 1 minute long and webpages are super short. If we were lawyers defending our right to provide entertainment, we&#8217;d be in 20 minute court.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>&#8220;I have made this longer than usual because I have not had time to make it shorter.&#8221;<\/td><\/tr><\/tbody><\/table><figcaption>Blaise Pascal<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s not easy making it simple and powerful, but the technique follows the &#8220;instant lawyer&#8221; technique. <\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Make an opening statement summarizing the value<\/li><li>Prove it with evidence (resume + awards usually) &amp; witnesses (social proof = quotes + reviews usually)<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Before we get to the opening statement, we gotta figure out what&#8217;s important to the jury. Before that, we gotta figure out who our jury is.  Before that, we gotta figure out the plea.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once we have that together, we make a super succinct statement like &#8220;The world&#8217;s most engaging book for cats.&#8221; After that, we prove that statement as quickly and effectively as possible. Then, we have nothing further. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An opening statement or proof will not do the trick on their own. Either the jury will not believe, or they&#8217;ll believe, but not come to the conclusion we want. We need both parts and that&#8217;s ALL we need. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Customers, now more than ever, want polarizing, straightforward communication. They don&#8217;t want to spend time connecting the dots, and there&#8217;s no reason they would. All the options in the world are at their fingertips.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Promoting our stuff happens so fast now. Videos are under 1 minute long and webpages are super short. If we were lawyers defending our right to provide entertainment, we&#8217;d be in 20 minute court. &#8220;I have made this longer than usual because I have not had time to make it shorter.&#8221; Blaise Pascal It&#8217;s not [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":1601,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_10158666434799935_26707174888":"","twitter_aToyMjM4MTQzMDs=_22381430":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-1599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/09\/pexels-pixabay-35860.jpg?fit=2000%2C1329&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/pc33gc-pN","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3905,"url":"https:\/\/www.scot.fun\/damentals\/sentinel-technique\/","url_meta":{"origin":1599,"position":0},"title":"Sentinel Technique","author":"scot","date":"January 26, 2024","format":false,"excerpt":"https:\/\/youtu.be\/MtOaKtkLkI8 Branding the easiest way I can think of. Use my sentinel technique I invented.","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/MtOaKtkLkI8\/0.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":3934,"url":"https:\/\/www.scot.fun\/damentals\/branding-shortcut-scot-nerys-sentinel-technique\/","url_meta":{"origin":1599,"position":1},"title":"Branding Shortcut : Scot Nery&#8217;s Sentinel Technique","author":"scot","date":"July 19, 2024","format":false,"excerpt":"My goal with marketing and curation is to have people say \u201cFuck yeah! This is made for me!\u201d So I don\u2019t play the numbers game. I play the quality and value game. I try to find the ideal customers that have a huge lifetime value so that when I get\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/07\/sentinel.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/07\/sentinel.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/07\/sentinel.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/07\/sentinel.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/07\/sentinel.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1490,"url":"https:\/\/www.scot.fun\/damentals\/get-on-the-right-entertainment-team\/","url_meta":{"origin":1599,"position":2},"title":"Get on the Right Entertainment Team","author":"scot","date":"August 19, 2020","format":false,"excerpt":"As independent creators, we often try to get people to value us for our job title, but that's a mistake. The people that value us most, look at us holistically and can't separate out the multitude of assets we bring to our work. Reduce yourself to being a writer, or\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/08\/dcar.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/08\/dcar.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/08\/dcar.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/08\/dcar.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/08\/dcar.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2830,"url":"https:\/\/www.scot.fun\/damentals\/selling-up\/","url_meta":{"origin":1599,"position":3},"title":"Selling Up","author":"scot","date":"August 25, 2021","format":false,"excerpt":"Tomorrow Chris Ruggiero and I are doing a Zoom workshop with your questions about selling creative work. Hopefully it will help people feel less creepy and get more gigs that make them giggle. My main technique is to talk to a potential client in a discovery call, get an idea\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/08\/pexels-roman-ska-7096339.jpg?fit=1200%2C707&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/08\/pexels-roman-ska-7096339.jpg?fit=1200%2C707&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/08\/pexels-roman-ska-7096339.jpg?fit=1200%2C707&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/08\/pexels-roman-ska-7096339.jpg?fit=1200%2C707&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/08\/pexels-roman-ska-7096339.jpg?fit=1200%2C707&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1547,"url":"https:\/\/www.scot.fun\/damentals\/dynamic-range\/","url_meta":{"origin":1599,"position":4},"title":"Dynamic Range","author":"scot","date":"August 28, 2020","format":false,"excerpt":"In a high dynamic range photo, the whites are 100% white and the blacks are 100% black, and then hopefully there's every value in between. That isn't how it is in every photo. The brightness is the attribute people refer to with dynamic range, but DR could be measured in\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/08\/mail.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/08\/mail.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/08\/mail.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/08\/mail.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/08\/mail.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":4154,"url":"https:\/\/www.scot.fun\/damentals\/find-the-sentinel\/","url_meta":{"origin":1599,"position":5},"title":"Find the sentinel","author":"scot","date":"August 20, 2024","format":false,"excerpt":"I have this sentinel technique. Pick a past customer that's high value (beloved) Serve them People think i mean make marketing for similar people. I think it's easier to just make stuff for them. Sometimes it takes a little imagination and a ton of empathy. I really mean serve that\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/08\/blog2-1.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/08\/blog2-1.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/08\/blog2-1.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/08\/blog2-1.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/08\/blog2-1.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts\/1599","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/comments?post=1599"}],"version-history":[{"count":2,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts\/1599\/revisions"}],"predecessor-version":[{"id":1639,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts\/1599\/revisions\/1639"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/media\/1601"}],"wp:attachment":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/media?parent=1599"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/categories?post=1599"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/tags?post=1599"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}