{"id":1496,"date":"2020-08-20T16:10:22","date_gmt":"2020-08-20T23:10:22","guid":{"rendered":"https:\/\/www.scot.fun\/damentals\/?p=1496"},"modified":"2020-08-20T16:27:11","modified_gmt":"2020-08-20T23:27:11","slug":"how-to-sign-a-70-million-live-entertainment-contract-during-a-pandemic","status":"publish","type":"post","link":"https:\/\/www.scot.fun\/damentals\/how-to-sign-a-70-million-live-entertainment-contract-during-a-pandemic\/","title":{"rendered":"How to Sign a $70 Million Live Entertainment Contract During a Pandemic"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"591\" data-attachment-id=\"1502\" data-permalink=\"https:\/\/www.scot.fun\/damentals\/how-to-sign-a-70-million-live-entertainment-contract-during-a-pandemic\/cheese\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/08\/cheese.jpg?fit=2000%2C1155&amp;ssl=1\" data-orig-size=\"2000,1155\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"cheese\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/08\/cheese.jpg?fit=300%2C173&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/08\/cheese.jpg?fit=1024%2C591&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/08\/cheese.jpg?resize=1024%2C591&#038;ssl=1\" alt=\"\" class=\"wp-image-1502\" srcset=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/08\/cheese.jpg?resize=1024%2C591&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/08\/cheese.jpg?resize=300%2C173&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/08\/cheese.jpg?resize=1536%2C887&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/08\/cheese.jpg?w=2000&amp;ssl=1 2000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>24yo Kenny Clark just signed a contract on Saturday for $70 mil. If you want to do that, you need to have value to someone, and be able to convey it.<\/p>\n\n\n\n<p>Clark is a defensive lineman for the Green Bay Packers &#8212; one of the top entertainers in the world. What&#8217;s his value that&#8217;s worth more than $70 million to someone? He helps win games, <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Winning games brings ticket buyers<\/li><li>Winning games makes people watch on TV<\/li><li>Winning games sells licensed merch<\/li><li>More fans, more advertising<\/li><\/ul>\n\n\n\n<p>If the packers give him money, they will get more money back.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">This translates to every entertainment pro<\/h2>\n\n\n\n<p>I keep hearing people say that live entertainment is bankrupt right now, but that&#8217;s totally not true. Tony Robbins (up to you whether he&#8217;s in entertainment or something else) just did an online group program for over 22,000 attendees $700 to $1900 each.  There is money in entertainment.<\/p>\n\n\n\n<p>The game is to build three things.<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>increase the value we individually bring to people<\/li><li>increase our understanding of that value<\/li><li>increase the ability we have to clearly communicate that value<\/li><\/ol>\n\n\n\n<p>We&#8217;re all in the same league and we&#8217;re all able to get paid more. Even me ?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>24yo Kenny Clark just signed a contract on Saturday for $70 mil. If you want to do that, you need to have value to someone, and be able to convey it. Clark is a defensive lineman for the Green Bay Packers &#8212; one of the top entertainers in the world. What&#8217;s his value that&#8217;s worth [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":1502,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_10158666434799935_26707174888":"","twitter_aToyMjM4MTQzMDs=_22381430":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-1496","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/08\/cheese.jpg?fit=2000%2C1155&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/pc33gc-o8","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":940,"url":"https:\/\/www.scot.fun\/damentals\/fun-has-no-value\/","url_meta":{"origin":1496,"position":0},"title":"Fun has no value","author":"scot","date":"June 14, 2020","format":false,"excerpt":"I wrote this blog thing in 2012 (was I even born then?) and most of it still holds up. It's about ways that the comedy industry loses value. I was pretty agressive in there. I was apocalyptic. I don't feel that way anymore. I feel like there's value in anything\u2026","rel":"","context":"With 2 comments","block_context":{"text":"With 2 comments","link":"https:\/\/www.scot.fun\/damentals\/fun-has-no-value\/#comments"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/06\/blue-green-and-black-hot-air-balloon-1876584.jpg?fit=1200%2C535&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/06\/blue-green-and-black-hot-air-balloon-1876584.jpg?fit=1200%2C535&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/06\/blue-green-and-black-hot-air-balloon-1876584.jpg?fit=1200%2C535&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/06\/blue-green-and-black-hot-air-balloon-1876584.jpg?fit=1200%2C535&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/06\/blue-green-and-black-hot-air-balloon-1876584.jpg?fit=1200%2C535&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1306,"url":"https:\/\/www.scot.fun\/damentals\/the-future-of-live-entertainment-think-video-games\/","url_meta":{"origin":1496,"position":1},"title":"The Future of Live Entertainment: Think Video Games","author":"scot","date":"July 26, 2020","format":false,"excerpt":"The lockdowns around the world are leading us to advance technologically more than ever. The bureaucracy that has held technology back for so long got rolled back due to crisis-mode and innovation was allowed to happen. For example: Panera added a grocery service to all of their stores in 14\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/07\/turned-on-audio-mixing-console-1436141.jpg?fit=1200%2C794&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/07\/turned-on-audio-mixing-console-1436141.jpg?fit=1200%2C794&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/07\/turned-on-audio-mixing-console-1436141.jpg?fit=1200%2C794&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/07\/turned-on-audio-mixing-console-1436141.jpg?fit=1200%2C794&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/07\/turned-on-audio-mixing-console-1436141.jpg?fit=1200%2C794&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":924,"url":"https:\/\/www.scot.fun\/damentals\/virtual-show-value\/","url_meta":{"origin":1496,"position":2},"title":"$ Virtual Show Value $","author":"scot","date":"June 11, 2020","format":false,"excerpt":"The switch happened before we knew it and tons of people were suddenly making things from home. 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