{"id":1448,"date":"2020-08-13T13:14:07","date_gmt":"2020-08-13T20:14:07","guid":{"rendered":"https:\/\/www.scot.fun\/damentals\/?p=1448"},"modified":"2020-08-15T08:26:40","modified_gmt":"2020-08-15T15:26:40","slug":"entertainment-not-worth-3-seconds","status":"publish","type":"post","link":"https:\/\/www.scot.fun\/damentals\/entertainment-not-worth-3-seconds\/","title":{"rendered":"Entertainment Not Worth 3 Seconds"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" data-attachment-id=\"1452\" data-permalink=\"https:\/\/www.scot.fun\/damentals\/entertainment-not-worth-3-seconds\/pexels-scott-webb-213727\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/08\/pexels-scott-webb-213727.jpg?fit=2000%2C1333&amp;ssl=1\" data-orig-size=\"2000,1333\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"pexels-scott-webb-213727\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/08\/pexels-scott-webb-213727.jpg?fit=1024%2C682&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/08\/pexels-scott-webb-213727.jpg?resize=1024%2C682&#038;ssl=1\" alt=\"\" class=\"wp-image-1452\" srcset=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/08\/pexels-scott-webb-213727.jpg?resize=1024%2C682&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/08\/pexels-scott-webb-213727.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/08\/pexels-scott-webb-213727.jpg?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/08\/pexels-scott-webb-213727.jpg?w=2000&amp;ssl=1 2000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">If you have ever handed someone a show flier and they looked at it for less than three seconds, the entertainment that flier promised&#8230; and the resulting experience and memories of that entertainment were not worth three seconds to that person. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That flier was not perfect for them. Maybe if you handed them a flier with their face on it, they would have taken a moment to figure out what was going on, then they might have read deeper and found that the show was great for them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">It&#8217;s a commitment<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This process of taking a moment, then taking another moment, then doing more is a thing I call commitment chunking. Even deciding to spend one second reading a headline is one of the gajillion commitments we&#8217;re making each day.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is a thing that needs to happen in graphic design as well as entertainment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s a meme&#8230;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"843\" height=\"860\" data-attachment-id=\"1453\" data-permalink=\"https:\/\/www.scot.fun\/damentals\/entertainment-not-worth-3-seconds\/you-will-read-this-first-meme-3531\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/08\/You-will-read-this-first-meme-3531.jpg?fit=843%2C860&amp;ssl=1\" data-orig-size=\"843,860\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"You-will-read-this-first-meme-3531\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/08\/You-will-read-this-first-meme-3531.jpg?fit=843%2C860&amp;ssl=1\" style=\"width:200px!important\" src=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/08\/You-will-read-this-first-meme-3531.jpg?resize=843%2C860&#038;ssl=1\" alt=\"\" class=\"wp-image-1453\" srcset=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/08\/You-will-read-this-first-meme-3531.jpg?w=843&amp;ssl=1 843w, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/08\/You-will-read-this-first-meme-3531.jpg?resize=294%2C300&amp;ssl=1 294w\" sizes=\"auto, (max-width: 843px) 100vw, 843px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">These micro-commitments are the only way that we commit to anything. By the time someone downloads a show on netflix, they&#8217;ve committed to a lot of things that led them there. Someone doesn&#8217;t determine to buy a ticket in one moment, it&#8217;s a long path leading up to it. Someone doesn&#8217;t watch a whole movie, they have all the moments during the movie, where subconsciously they&#8217;re deciding whether to stick with it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">If a commitment pays off, we continue<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">With a newspaper, <\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>you see the photo on the front page, it is something you like, <\/li><li>you commit to reading the headline, it looks interesting,<\/li><li> you check out the caption of the photo, good stuff,<\/li><li>read the first paragraph, boring<\/li><li>done<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">This is a case for empathy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We, as entertainment pros, need to understand this process and that we don&#8217;t deserve attention just because we&#8217;re &#8220;good.&#8221; We need to give our audience small commitments, and reward each of those commitments. Downloading your game is not just a few seconds of their time, it is a complicated decision-making process that involves them sacrificing time and energy. Reward them completely.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you have ever handed someone a show flier and they looked at it for less than three seconds, the entertainment that flier promised&#8230; and the resulting experience and memories of that entertainment were not worth three seconds to that person. That flier was not perfect for them. Maybe if you handed them a flier [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":1452,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_10158666434799935_26707174888":"","twitter_aToyMjM4MTQzMDs=_22381430":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-1448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/08\/pexels-scott-webb-213727.jpg?fit=2000%2C1333&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/pc33gc-nm","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1067,"url":"https:\/\/www.scot.fun\/damentals\/how-to-get-all-the-fans\/","url_meta":{"origin":1448,"position":0},"title":"How to Get All The Fans","author":"scot","date":"June 26, 2020","format":false,"excerpt":"This is gonna get boring before it gets exciting. There are some hard truths in this post that might sound too basic to be true. \"Getting fans is supposed to be like Hungry Hungry Hippos, right? You just grab a bunch!\" Nope. Start from the outside Many showbizzers look at\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/06\/man-wearing-blue-hurley-shirt-2774292.jpg?fit=1200%2C644&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/06\/man-wearing-blue-hurley-shirt-2774292.jpg?fit=1200%2C644&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/06\/man-wearing-blue-hurley-shirt-2774292.jpg?fit=1200%2C644&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/06\/man-wearing-blue-hurley-shirt-2774292.jpg?fit=1200%2C644&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/06\/man-wearing-blue-hurley-shirt-2774292.jpg?fit=1200%2C644&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2076,"url":"https:\/\/www.scot.fun\/damentals\/how-to-undervalue-entertainment\/","url_meta":{"origin":1448,"position":1},"title":"How To Undervalue Entertainment!","author":"scot","date":"December 2, 2020","format":false,"excerpt":"I am an advocate of value-based pricing. If the entertainment we provide is so simplified, generic, automated, and scaleable all customers get the same price, then that's a wonderful load off. Unfortunately, that's nearly never the case. I know it's hard to look at one's self and see all that\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/12\/leaves.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/12\/leaves.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/12\/leaves.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/12\/leaves.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/12\/leaves.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1442,"url":"https:\/\/www.scot.fun\/damentals\/fulfillmentertainment\/","url_meta":{"origin":1448,"position":2},"title":"Fulfillmentertainment","author":"scot","date":"August 16, 2020","format":false,"excerpt":"I keep talking about fulfillment. People keep telling me they like making people happy. I believe emotions are... temporary - here and gone in 15 seconds... think: laughing at a funeralirrationalnot controllable - by one's self, let alone by entertainment creators.beautiful giftsequal in importance - there are no good or\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/08\/drip.jpg?fit=1200%2C798&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/08\/drip.jpg?fit=1200%2C798&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/08\/drip.jpg?fit=1200%2C798&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/08\/drip.jpg?fit=1200%2C798&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/08\/drip.jpg?fit=1200%2C798&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1092,"url":"https:\/\/www.scot.fun\/damentals\/the-brand-is-not-the-entertainment\/","url_meta":{"origin":1448,"position":3},"title":"The Brand is not the Entertainment","author":"scot","date":"July 1, 2020","format":false,"excerpt":"I work with a lot of small entertainment companies. Often, there are too few staff members to separate the brand from the product. Earlier I wrote that the brand is how people perceive the personality of what you're selling. So, even though you're selling the same thing, what that thing\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/07\/collection-of-cloven-footed-animal-skulls-near-hillside-in-4328979.jpg?fit=1200%2C918&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/07\/collection-of-cloven-footed-animal-skulls-near-hillside-in-4328979.jpg?fit=1200%2C918&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/07\/collection-of-cloven-footed-animal-skulls-near-hillside-in-4328979.jpg?fit=1200%2C918&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/07\/collection-of-cloven-footed-animal-skulls-near-hillside-in-4328979.jpg?fit=1200%2C918&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/07\/collection-of-cloven-footed-animal-skulls-near-hillside-in-4328979.jpg?fit=1200%2C918&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":790,"url":"https:\/\/www.scot.fun\/damentals\/entertainers-quit\/","url_meta":{"origin":1448,"position":4},"title":"Entertainers: quit","author":"scot","date":"May 29, 2020","format":false,"excerpt":"It sounds really cool to say \"I'll never quit...\" unless... wait... no. It sounds stupid. If I'm eating a meal that tastes terrible, do I need to finish it? If I start a war that is clearly not solving any of the problems I hoped, do I keep fighting until\u2026","rel":"","context":"With 2 comments","block_context":{"text":"With 2 comments","link":"https:\/\/www.scot.fun\/damentals\/entertainers-quit\/#comments"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/01\/close-up-portrait-of-woman-246804-scaled-1.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/01\/close-up-portrait-of-woman-246804-scaled-1.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/01\/close-up-portrait-of-woman-246804-scaled-1.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/01\/close-up-portrait-of-woman-246804-scaled-1.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/01\/close-up-portrait-of-woman-246804-scaled-1.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1202,"url":"https:\/\/www.scot.fun\/damentals\/if-you-dont-tell-the-story-your-audience-will\/","url_meta":{"origin":1448,"position":5},"title":"If you don&#8217;t tell the story, your audience will.","author":"scot","date":"July 28, 2020","format":false,"excerpt":"Part 1: Great entertainment is about leading an audience. You take care of them thru the whole experience. Leaders are powerful. Leaders think through everything for you. Part 2: Everything that humans experience is a story. We are incapable of taking in new information or making sense of sensory input\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/07\/time-lapse-photography-of-light-on-woman-s-head-2923402.jpg?fit=1200%2C815&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/07\/time-lapse-photography-of-light-on-woman-s-head-2923402.jpg?fit=1200%2C815&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/07\/time-lapse-photography-of-light-on-woman-s-head-2923402.jpg?fit=1200%2C815&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/07\/time-lapse-photography-of-light-on-woman-s-head-2923402.jpg?fit=1200%2C815&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/07\/time-lapse-photography-of-light-on-woman-s-head-2923402.jpg?fit=1200%2C815&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts\/1448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/comments?post=1448"}],"version-history":[{"count":4,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts\/1448\/revisions"}],"predecessor-version":[{"id":1461,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts\/1448\/revisions\/1461"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/media\/1452"}],"wp:attachment":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/media?parent=1448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/categories?post=1448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/tags?post=1448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}