{"id":1415,"date":"2020-08-09T19:18:38","date_gmt":"2020-08-10T02:18:38","guid":{"rendered":"https:\/\/www.scot.fun\/damentals\/?p=1415"},"modified":"2020-08-09T19:18:43","modified_gmt":"2020-08-10T02:18:43","slug":"pkshhhhhh-the-refreshing-sound-of-dwarfing-your-paycheck","status":"publish","type":"post","link":"https:\/\/www.scot.fun\/damentals\/pkshhhhhh-the-refreshing-sound-of-dwarfing-your-paycheck\/","title":{"rendered":"Pkshhhhhh&#8230; the refreshing sound of dwarfing your paycheck"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" data-attachment-id=\"1417\" data-permalink=\"https:\/\/www.scot.fun\/damentals\/pkshhhhhh-the-refreshing-sound-of-dwarfing-your-paycheck\/can\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/08\/can.jpg?fit=2000%2C1333&amp;ssl=1\" data-orig-size=\"2000,1333\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"can\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/08\/can.jpg?fit=1024%2C682&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/08\/can.jpg?resize=1024%2C682&#038;ssl=1\" alt=\"\" class=\"wp-image-1417\" srcset=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/08\/can.jpg?resize=1024%2C682&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/08\/can.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/08\/can.jpg?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/08\/can.jpg?w=2000&amp;ssl=1 2000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>I did a big corporate show 1500 people in Vegas. They were there in this casino all week. The planner was hanging out with me beforehand casually.  He said the casino wanted to charge $8 per can of soda they served. <\/p>\n\n\n\n<p>He decided to innovate. <\/p>\n\n\n\n<p>He said \u201cWe\u2019re partners with Coke, so we\u2019ll get them to sponsor our event and give us free soda.\u201d The casino charged a corkage fee on every can of $3. He was not excited about it, but he saved the company over 60% in beverages. <\/p>\n\n\n\n<p>How many cans of soda do you think they served to 1500 guzzling attendees in a week? That many cans times $3 is what they spent just for people to open cans of drink. It&#8217;s a shit-ton.<\/p>\n\n\n\n<p>When you feel like companies or people don\u2019t have money to spend on entertainment, just remember that they might be spending more on pkshhhhhh than on you.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I did a big corporate show 1500 people in Vegas. They were there in this casino all week. The planner was hanging out with me beforehand casually. He said the casino wanted to charge $8 per can of soda they served. He decided to innovate. He said \u201cWe\u2019re partners with Coke, so we\u2019ll get them [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":1417,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_10158666434799935_26707174888":"","twitter_aToyMjM4MTQzMDs=_22381430":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-1415","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/08\/can.jpg?fit=2000%2C1333&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/pc33gc-mP","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3617,"url":"https:\/\/www.scot.fun\/damentals\/baking-soda-magic\/","url_meta":{"origin":1415,"position":0},"title":"Baking Soda Magic","author":"scot","date":"April 19, 2023","format":false,"excerpt":"Arm & Hammer baking soda advertised regularly about different uses of it. One ad would be about cleaning laundry, another about baking, another about keeping your fridge smelling nice. We can do the same for our clients, customers, members, fans, whatever. Remind them what\u2019s good about us, and check in\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/04\/Screenshot_2023-04-19_09-27-46.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/04\/Screenshot_2023-04-19_09-27-46.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/04\/Screenshot_2023-04-19_09-27-46.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/04\/Screenshot_2023-04-19_09-27-46.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/04\/Screenshot_2023-04-19_09-27-46.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2252,"url":"https:\/\/www.scot.fun\/damentals\/entertainment-macrobrand-microbrand\/","url_meta":{"origin":1415,"position":1},"title":"Entertainment Macrobrand + Microbrand","author":"scot","date":"January 24, 2021","format":false,"excerpt":"We want our brands (or the message that we're consistently putting out into the world) to be as specific to our audience as possible. It's great if we need 50 fans to support our project and we have a message that speaks directly to only those 50 people. 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What is the core personality of the company? If your brand is strong, most people will agree on the same brand description. If your brand is weak, each\u2026","rel":"","context":"With 1 comment","block_context":{"text":"With 1 comment","link":"https:\/\/www.scot.fun\/damentals\/branding-simple-difficult\/#comments"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/06\/field-sport-competition-strength-37636.png?fit=1200%2C678&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/06\/field-sport-competition-strength-37636.png?fit=1200%2C678&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/06\/field-sport-competition-strength-37636.png?fit=1200%2C678&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/06\/field-sport-competition-strength-37636.png?fit=1200%2C678&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/06\/field-sport-competition-strength-37636.png?fit=1200%2C678&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1328,"url":"https:\/\/www.scot.fun\/damentals\/your-entertainment-companys-logo-sucks\/","url_meta":{"origin":1415,"position":4},"title":"Your Entertainment Company&#8217;s Logo Sucks","author":"scot","date":"July 29, 2020","format":false,"excerpt":"Don't waste your time on getting a terrible logo made. 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