{"id":1407,"date":"2020-08-07T23:57:14","date_gmt":"2020-08-08T06:57:14","guid":{"rendered":"https:\/\/www.scot.fun\/damentals\/?p=1407"},"modified":"2020-08-07T23:57:18","modified_gmt":"2020-08-08T06:57:18","slug":"the-end-of-the-5-day-branding-challenge","status":"publish","type":"post","link":"https:\/\/www.scot.fun\/damentals\/the-end-of-the-5-day-branding-challenge\/","title":{"rendered":"The End of the 5 Day Branding Challenge"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"655\" data-attachment-id=\"1409\" data-permalink=\"https:\/\/www.scot.fun\/damentals\/the-end-of-the-5-day-branding-challenge\/pexels-don-owsley-42278\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/08\/pexels-don-owsley-42278.jpg?fit=2000%2C1280&amp;ssl=1\" data-orig-size=\"2000,1280\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"pexels-don-owsley-42278\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/08\/pexels-don-owsley-42278.jpg?fit=1024%2C655&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/08\/pexels-don-owsley-42278.jpg?resize=1024%2C655&#038;ssl=1\" alt=\"\" class=\"wp-image-1409\" srcset=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/08\/pexels-don-owsley-42278.jpg?resize=1024%2C655&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/08\/pexels-don-owsley-42278.jpg?resize=300%2C192&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/08\/pexels-don-owsley-42278.jpg?resize=1536%2C983&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/08\/pexels-don-owsley-42278.jpg?w=2000&amp;ssl=1 2000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>I spent the week leading over 100 entertainment pros through a branding challenge &#8212; the project of refining their brands.<\/p>\n\n\n\n<p>I have worked with a bunch of companies and individuals directly figuring out their brands. I have simplified the process down to something really straightforward. It was a completely new challenge for me to convey this process generally for all to access.<\/p>\n\n\n\n<p>It was really incredible to be able to help so many people and to be inspired by them joining in. I&#8217;m grateful that I&#8217;m in this position to take a week to share. I&#8217;m grateful that I get to share on this blog, too.<\/p>\n\n\n\n<p>I think the best things get created when creators are thriving. Some magical creators have a very low thrive threshold. They can be in poverty and persecution and still make amazing stuff, but most can&#8217;t. My <a href=\"https:\/\/www.scot.fun\/damentals\/is-your-entertainment-mission-small-enough\/\">mission<\/a> is to help badasses be in their own thriving situations so that they can release their need to survive and develop the next level of stuff.<\/p>\n\n\n\n<p> It&#8217;s hard to seek help, to join a class, to ask for expertise and this group of people did that with me. Makes me hopeful that I will be able to make a big mark on entertainment!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I spent the week leading over 100 entertainment pros through a branding challenge &#8212; the project of refining their brands. I have worked with a bunch of companies and individuals directly figuring out their brands. I have simplified the process down to something really straightforward. It was a completely new challenge for me to convey [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":1409,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_10158666434799935_26707174888":"","twitter_aToyMjM4MTQzMDs=_22381430":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-1407","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/08\/pexels-don-owsley-42278.jpg?fit=2000%2C1280&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/pc33gc-mH","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1761,"url":"https:\/\/www.scot.fun\/damentals\/new-5-day-branding-challenge-starts-monday\/","url_meta":{"origin":1407,"position":0},"title":"New 5 Day Branding Challenge Starts Monday","author":"scot","date":"September 29, 2020","format":false,"excerpt":"https:\/\/youtu.be\/PHtMUAFd4J0 https:\/\/www.scot.fun\/challenge ? GET IN! I'm so grateful I can help people for real for free.","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/09\/Screen-Shot-2020-09-29-at-Sep-29-2.19.02-p-scaled.jpg?fit=1200%2C671&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/09\/Screen-Shot-2020-09-29-at-Sep-29-2.19.02-p-scaled.jpg?fit=1200%2C671&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/09\/Screen-Shot-2020-09-29-at-Sep-29-2.19.02-p-scaled.jpg?fit=1200%2C671&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/09\/Screen-Shot-2020-09-29-at-Sep-29-2.19.02-p-scaled.jpg?fit=1200%2C671&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/09\/Screen-Shot-2020-09-29-at-Sep-29-2.19.02-p-scaled.jpg?fit=1200%2C671&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1347,"url":"https:\/\/www.scot.fun\/damentals\/5-day-branding-challenge\/","url_meta":{"origin":1407,"position":1},"title":"5 Day Branding Challenge","author":"scot","date":"July 30, 2020","format":false,"excerpt":"Starting August 3. A free branding challenge for entertainment pros. Five days, five emails. Join the challenge and up your branding game 100%! Can you handle it!?!? LEARN MORE NOW","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/07\/scared.jpg?fit=1200%2C709&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/07\/scared.jpg?fit=1200%2C709&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/07\/scared.jpg?fit=1200%2C709&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/07\/scared.jpg?fit=1200%2C709&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/07\/scared.jpg?fit=1200%2C709&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1531,"url":"https:\/\/www.scot.fun\/damentals\/new-challenge\/","url_meta":{"origin":1407,"position":2},"title":"NEW CHALLENGE!","author":"scot","date":"August 25, 2020","format":false,"excerpt":"The last 5 day branding challenge for entertainment pros was a big success, and now I'm doing it again in September. It's even brandier and challengier and great! Get more info & Signup now","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/08\/jelly.jpg?fit=1200%2C703&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/08\/jelly.jpg?fit=1200%2C703&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/08\/jelly.jpg?fit=1200%2C703&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/08\/jelly.jpg?fit=1200%2C703&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/08\/jelly.jpg?fit=1200%2C703&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2231,"url":"https:\/\/www.scot.fun\/damentals\/how-our-brands-save-us\/","url_meta":{"origin":1407,"position":3},"title":"How Our Brands Save Us","author":"scot","date":"January 19, 2021","format":false,"excerpt":"Having a strong brand saves us time, money, and headaches. A common thinking among independent entertainment people is that a brand is a device for commercializing or deceiving fans \/ consumers. A brand is for communication No matter how important our work is, it's not as important to others as\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/01\/egg.jpg?fit=1200%2C706&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/01\/egg.jpg?fit=1200%2C706&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/01\/egg.jpg?fit=1200%2C706&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/01\/egg.jpg?fit=1200%2C706&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/01\/egg.jpg?fit=1200%2C706&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2552,"url":"https:\/\/www.scot.fun\/damentals\/making-pre-thoughts\/","url_meta":{"origin":1407,"position":4},"title":"Making! 1 Pre-thoughts","author":"scot","date":"April 18, 2021","format":false,"excerpt":"I\u2019m *making* an online fundraising event for a school. Up until now, most of the work has been put into promoting it. \u00a0I thought maybe people would gain something by seeing my process for creating, rehearsing, collaborating, and performing the event\u2026 So, here I am sharing. created a new concept\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/04\/pexels-madison-inouye-1661878.jpg?fit=1200%2C760&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/04\/pexels-madison-inouye-1661878.jpg?fit=1200%2C760&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/04\/pexels-madison-inouye-1661878.jpg?fit=1200%2C760&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/04\/pexels-madison-inouye-1661878.jpg?fit=1200%2C760&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/04\/pexels-madison-inouye-1661878.jpg?fit=1200%2C760&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3934,"url":"https:\/\/www.scot.fun\/damentals\/branding-shortcut-scot-nerys-sentinel-technique\/","url_meta":{"origin":1407,"position":5},"title":"Branding Shortcut : Scot Nery&#8217;s Sentinel Technique","author":"scot","date":"July 19, 2024","format":false,"excerpt":"My goal with marketing and curation is to have people say \u201cFuck yeah! This is made for me!\u201d So I don\u2019t play the numbers game. I play the quality and value game. I try to find the ideal customers that have a huge lifetime value so that when I get\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/07\/sentinel.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/07\/sentinel.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/07\/sentinel.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/07\/sentinel.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/07\/sentinel.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts\/1407","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/comments?post=1407"}],"version-history":[{"count":1,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts\/1407\/revisions"}],"predecessor-version":[{"id":1410,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts\/1407\/revisions\/1410"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/media\/1409"}],"wp:attachment":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/media?parent=1407"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/categories?post=1407"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/tags?post=1407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}