We gotta move! Our own decision fatigue can be holding us back from giving our audiences what they need.
When I go to a restaurant with friends, the most important thing to me is the friends. I know if I spend all day looking through the menu options I will…
- Spend a lot of time reading
- Try to pick the very best option
- Get perfectionistic about it
- Still not know what’s the best one based on reading
- Second guess my decision
- Maybe regret my choice
My usual technique instead is to look at the menu. When I see something that looks good, I stop reading and choose that.
- My work is done.
- If it’s a bad choice, i don’t regret it because I didn’t have my heart in it.
- I’m just enjoying the food and not thinking about whether it’s good enough.
- I’m spending my energy on my friend connection instead of the food.
- I don’t look longingly at what other people got.
I think it’s helpful to examine how many of our decisions can be about good, not perfect. How many decisions can we just choose to check off the list and let them go. Ed Catmull (of Pixar) in Creativity Inc says something about the creative process being millions of decisions. Let’s make those things easy on ourselves if possible.